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Design Thinking

Product Management Interview

By Chad McAllister

TEI 082: Design Thinking and Action Learning for product managers – with Chuck Appleby, PhD

Listen to the Interview Product management is about change - the change that creating new products involves. Along the way, product managers need to learn about customers and their needs, consider problems from different perspectives, and collaborate with others. A person with deep experience in doing these …

[Read more...] about TEI 082: Design Thinking and Action Learning for product managers – with Chuck Appleby, PhD

Product Management Interview

By Chad McAllister

TEI 060: Design Thinking for greater innovation – with IBM Design Director Karel Vredenburg

I expect you’ll enjoy this wonderful discussion with the world-wide director of design at IBM, Karel Vredenburg. In this role, he leads design efforts, applying Design Thinking. He also conducts organizational transformation design workshops with senior executives at major companies around the world. Karel …

[Read more...] about TEI 060: Design Thinking for greater innovation – with IBM Design Director Karel Vredenburg

Product Management Interview

By Chad McAllister

TEI041: Using Story & Prototyping in a Design Thinking Framework – with Designer Mark Zeh

Mark Zeh was already developing products using a methodology that was very similar to what IDEO was doing when he joined them. The approach has since been coined Design Thinking. He views the use of storytelling coupled with prototyping as the keys that make Design Thinking work so well. Mark started his design …

[Read more...] about TEI041: Using Story & Prototyping in a Design Thinking Framework – with Designer Mark Zeh

Product Management Interview

By Chad McAllister

TEI 034: 6 Processes for Generating Ideas for Radical Innovations-with Michal Herzenstein

I am continuing my series on Design Thinking and talking with Michal Herzenstein, who contributed to writing "Optimal Design for Radically New Products" in the PDMA Essentials book titled "Design and Design Thinking”. Michal is an associate professor of marketing at the University of Delaware and she earned her PhD …

[Read more...] about TEI 034: 6 Processes for Generating Ideas for Radical Innovations-with Michal Herzenstein

Product Management Interview

By Chad McAllister

TEI 032: Creating a Corporate Culture for Design Thinking-with Nathan Rosenberg

Nathan Rosenberg is the person who executives turn to for advice. He has worked with more than 100 of the 1000 largest companies in the world and has been founder or CEO of 5 companies. As an example of his experience, he provided innovation consulting that led a well-known consumer goods company to add $200M of …

[Read more...] about TEI 032: Creating a Corporate Culture for Design Thinking-with Nathan Rosenberg

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About Me

Chad McAllister, PhD - Product Management Guide

I'm Chad McAllister, the host of The Everyday Innovator™ podcast, author of Turning Ideas into Market-Winning Products, and founder of Product Mastery Now. I am aTop 40 Product Management Influencer and a Top 10 Innovation Blogger.

I help product managers become Product Masters. I have trained product managers at Microsoft, Kind Snacks, Level 3, Kohler, John Deere, J.D. Power, GHX, FedEx, Cummins, Compassion, Clorox, Cisco, Mastercard, SAIC, Thomson Reuters, Xerox, and many others.

Product Masters create more successful products, gain influence throughout their organizations, and accelerate their careers. See how, with the Product Mastery Roadmap.

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HOW WE HELP PRODUCT MANAGERS

We help product managers become product masters - influential drivers of product strategy - so they can consistently create products customers love without getting overwhelmed putting out fires. Learn about it in the Product Mastery Roadmap.

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Chad McAllister - Product Management and Innovation TrainingThe primary responsibilities for an organization are product management and innovation. They deliver value to customers. They're also exciting responsibilities for those properly equipped. That is my job - equipping product managers and innovators.
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