Listen to the Interview Product management is about change - the change that creating new products involves. Along the way, product managers need to learn about customers and their needs, consider problems from different perspectives, and collaborate with others. A person with deep experience in doing these …
Design Thinking
TEI 060: Design Thinking for greater innovation – with IBM Design Director Karel Vredenburg
I expect you’ll enjoy this wonderful discussion with the world-wide director of design at IBM, Karel Vredenburg. In this role, he leads design efforts, applying Design Thinking. He also conducts organizational transformation design workshops with senior executives at major companies around the world. Karel …
TEI041: Using Story & Prototyping in a Design Thinking Framework – with Designer Mark Zeh
Mark Zeh was already developing products using a methodology that was very similar to what IDEO was doing when he joined them. The approach has since been coined Design Thinking. He views the use of storytelling coupled with prototyping as the keys that make Design Thinking work so well. Mark started his design …
TEI 034: 6 Processes for Generating Ideas for Radical Innovations-with Michal Herzenstein
I am continuing my series on Design Thinking and talking with Michal Herzenstein, who contributed to writing "Optimal Design for Radically New Products" in the PDMA Essentials book titled "Design and Design Thinking”. Michal is an associate professor of marketing at the University of Delaware and she earned her PhD …
TEI 032: Creating a Corporate Culture for Design Thinking-with Nathan Rosenberg
Nathan Rosenberg is the person who executives turn to for advice. He has worked with more than 100 of the 1000 largest companies in the world and has been founder or CEO of 5 companies. As an example of his experience, he provided innovation consulting that led a well-known consumer goods company to add $200M of …
[Read more...] about TEI 032: Creating a Corporate Culture for Design Thinking-with Nathan Rosenberg
The primary responsibilities for an organization are product management and innovation. They deliver value to customers. They're also exciting responsibilities for those properly equipped. That is my job - equipping product managers and innovators. 