Product Mastery Now_^™ Podcast

The 7 Knowledge Areas for Product Mastery:

1. Product Innovation Management: Maximizing the return from product innovation through application of sound management practices throughout the product life cycle
2. Strategy: Provides the context, goals, and direction for product innovation and ongoing product management
3. Portfolio Management: Establishes and maintains balance of new and existing product innovation projects aligned with the business strategy
4. Process: Provides an approach, which is commonly understood and accepted by the whole organization, for developing new products or improving existing products
5. Design & Development: Efficiently and effectively evolve a product from initial idea to a developed, manufactured, and “market-ready” form
6. Market Research: Provide market-related information to underpin decision-making in all aspects of strategy development, portfolio management, the product innovation process, and life cycle management
7. Culture, Teams & Leadership: Essential to forming and maintaining an innovative environment that enables, encourages, and rewards product innovation processes and practices.

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