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By Chad McAllister

Rocky Mountain Product Camp 2012 Smack Down Begins–Post 1

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It is time again for the RM Pcamp 2012 smack down.  You can read about the 2011 winners and process here.  The posts that follow are written in real-time to capture the event.

The rules were different this year.  Each team was given a box with identical contents.  The task was to create a marble track.   Specific guidelines were given as to the minimum length of the track and optional features that could  be included.  The primary rules are shown below.

 

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The groups quickly organized….

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… and explored the contents of their box – the raw materials for the product they would develop in the next 45 minutes.

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Further, they also have to develop a marketing presentation that will address the needs of the customers. Two customer representatives are available to talk with.  The team with the best product and marketing presentation will win the first place trophy – lots of creative energy in the room!

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Filed Under: Concepts

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Chad McAllister - Product Management and Innovation TrainingThe primary responsibilities for an organization are product management and innovation. They deliver value to customers. They're also exciting responsibilities for those properly equipped. That is my job - equipping product managers and innovators.
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