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By Chad McAllister

Books for Product Developers and Managers

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I saw this list of “9 Excellent Books Product Managers must read to Create Great Products” and wanted to share it.  To this list I would add two recently updated classics and a third offering from a marketing guru:

  1. Cooper, R. G. (2011). Winning at new products: Creating value through innovation. Basic Books.
  2. Crawford, M. and DiBenedetto, A. (2010). New Products Management. Irwin McGraw Hill.
  3. Kotler, P. (2011). Trais de Bes, F. (2011). Winning at Innovation: The A-F Model. UK: Palgrave Macmillan

These three books are my go-to sources for innovation and new product development.

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We help product managers become product masters - influential drivers of product strategy - so they can consistently create products customers love without getting overwhelmed putting out fires. Learn about it in the Product Mastery Roadmap.

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Chad McAllister - Product Management and Innovation TrainingThe primary responsibilities for an organization are product management and innovation. They deliver value to customers. They're also exciting responsibilities for those properly equipped. That is my job - equipping product managers and innovators.
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