I saw this list of “9 Excellent Books Product Managers must read to Create Great Products” and wanted to share it. To this list I would add two recently updated classics and a third offering from a marketing guru:
- Cooper, R. G. (2011). Winning at new products: Creating value through innovation. Basic Books.
- Crawford, M. and DiBenedetto, A. (2010). New Products Management. Irwin McGraw Hill.
- Kotler, P. (2011). Trais de Bes, F. (2011). Winning at Innovation: The A-F Model. UK: Palgrave Macmillan
These three books are my go-to sources for innovation and new product development.
The primary responsibilities for an organization are product management and innovation. They deliver value to customers. They're also exciting responsibilities for those properly equipped. That is my job - equipping product managers and innovators. 