TEI 122: The elements of value for product managers – with Paul Jackson
Listen Now to the Interview Ok, I admit it, value is my most overused word. It’s because…
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TEI 096: Conjoint analysis for product managers- with Brian Ottum, PhD
Listen to the Interview This episode is about market research – what’s in your toolbox for conducting consumer…
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TEI 093: Identifying the ideal customer – with Tom Schwab
Listen to the Interview According to my guest, “Marketing at its heart is starting a conversation with someone…
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TEI 083: Trend-driven innovation for product managers – with Max Luthy
Trends can be a product manager’s best friend. They can propel products, increasing adoption by customers, or if…
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TEI 074: Content Marketing for Product Managers – with Jerod Morris
Listen to the Interview The topic for this episode is one I have wanted to explore for a…
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TEI 071: How product managers can conduct Voice of the Customer research- with Gerry Katz
This discussion is about Voice of the Customer (VOC). When it comes to VOC experts, there are only…
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TEI 066: Conducting customer research – with co-founder Jane Boutelle
Need a better customer research approach? This is the interview to listen to. My guest has an impressive…
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TEI 045: Understand What Customers Need Before Developing a Product – with Tony Ulwick
In this episode I’m talking with the creator of an entire category of product innovation – one that…
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TEI 040: How LEGO is Using Customer Communities for Product Innovation – with Marc-Andre Bazergui
Back in episode 25 I told you about a unique experience I had creating the Future Innovation Leaders…
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TEI 016: Another New Podcast for Product Managers–with Nis Frome
Nis Frome is the producer of a new podcast for product managers and developers called, “This is Product…
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TEI 008: Customer Research Approaches – with Market Researcher Brian Ottum, PhD
Brian Ottum is a market research specialist with 30 years experience in new product development. He started as…
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TEI 005: How Relying on Aggregate Marketing Data Can Doom New Product Development – with CEO George Farkas
George Farkas is CEO of an electronics engineering service company in the Pacific Northwest called Tsuga Engineering. His…
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TEI 002: The Product Manager’s Two Most Powerful Questions: Ask “What Else” and “Why” for Understanding Users – with Industrial Designer Darshan Rane
Welcome to my first “Everyday Innovator” discussion with a product development professional. For my inaugural interview, I had…
