Helping product managers move to product mastery
Listen Now to the Interview Ok, I admit it, value is my most overused word. It's because I love the word. What do product managers and innovators create for customers? Value! How about organizations? They create value. What do customers want? The products they purchase must provide value -- more value …
[Read more...] about TEI 122: The elements of value for product managers – with Paul Jackson
Listen to the Interview This episode is about market research - what's in your toolbox for conducting consumer and market research? Does it include Conjoint Analysis? Well, if not, it will after you listen to this episode. To explore the topic and walk through an example of using Conjoint Analysis, I tracked down …
[Read more...] about TEI 096: Conjoint analysis for product managers- with Brian Ottum, PhD
Listen to the Interview According to my guest, "Marketing at its heart is starting a conversation with someone who could be an ideal customer." Of course, then my first question is how do we find the ideal customer for a product or service. Thankfully, my guest, Tom Schwab, had some ideas. Tom is the …
[Read more...] about TEI 093: Identifying the ideal customer – with Tom Schwab
Trends can be a product manager's best friend. They can propel products, increasing adoption by customers, or if misread, they may have costly consequences of wasted resources, too much inventory, and lost opportunities. Product managers know about the importance of trends, but are often already overwhelmed and …
[Read more...] about TEI 083: Trend-driven innovation for product managers – with Max Luthy
Listen to the Interview The topic for this episode is one I have wanted to explore for a long time - the connection between product management and content marketing. If you look at a recent marketing textbook, you'll see sections that address product management and likely some coverage of content marketing as …
[Read more...] about TEI 074: Content Marketing for Product Managers – with Jerod Morris
The primary responsibilities for an organization are product management and innovation. They deliver value to customers. They're also exciting responsibilities for those properly equipped. That is my job - equipping product managers and innovators. 
