Hacking Innovation–What Innovators Really Do

I have been traveling for several months interviewing  innovators, business leaders, and product development professionals.

Below is the archive of a webinar with AIPMM – my first public discussion of some insights and lessons from the product innovation interviews.  This was a blast to do for AIPMM and I got to work with Bay Area product expert Cindy F. Solomon, who hosted the webinar.

Topics covered include:

– Three innovation focus areas:

• customer (examples from a McDonald’s owner/operator)
• process (examples from a software company turnaround guru)
• differentiation (examples from largest independent motorhome manufacturer)

– Importance and influence of culture

– Swimming with the best