I have been traveling for several months interviewing innovators, business leaders, and product development professionals.
Below is the archive of a webinar with AIPMM – my first public discussion of some insights and lessons from the product innovation interviews. This was a blast to do for AIPMM and I got to work with Bay Area product expert Cindy F. Solomon, who hosted the webinar.
Topics covered include:
– Three innovation focus areas:
- customer (examples from a McDonald’s owner/operator)
- process (examples from a software company turnaround guru)
- differentiation (examples from largest independent motorhome manufacturer)
– Importance and influence of culture
– Swimming with the best