545: A product management case study on unlocking customer insights – with Kristyn Corrigan
How PDMA used VOC research to drive innovation Watch on YouTube TLDR In this episode, Kristyn Corrigan shares…
How PDMA used VOC research to drive innovation Watch on YouTube TLDR In this episode, Kristyn Corrigan shares…
A product manager’s journey to Product VP Watch on YouTube TLDR In this episode, I talk with Adam…
UX research practices to maximize product team resources Watch on YouTube TLDR During my conversation with Nick Cawthon,…
Product portfolio management skills that transform product managers into strategic leaders Watch on YouTube TLDR Innovation portfolio management…
How to be a future-proofed product manager Watch on YouTube TLDR In my recent conversation with Steve Johnson,…
How product managers can build an environment for breakthrough innovation Watch on YouTube TLDR In my conversation with…
How product leaders can stay as focused as a bee Watch on YouTube TLDR In today’s distraction-filled world,…
How LEGO built a passionate community that drives product growth Watch on YouTube TLDR Community-driven product development transformed…
Sustainable product management drives business success Watch on YouTube TLDR Sustainable product management integrates environmental considerations into the…
The most important takeaways from past episodes of Product Mastery Now TLDR Product innovation requires deliberate approaches to…
Use the Press Release FAQ Framework to make better product management decisions Watch on YouTube TLDR The Amazon…
How product managers can create irresistible products Watch on YouTube TLDR Product psychology goes far beyond traditional product-market…
Transform product team collaboration with Workshop Culture Watch on YouTube TLDR In my recent conversation with Alison Coward,…
AI in product management – perspectives from the legal industry, education, and entrepreneurship Watch on YouTube TLDR In…
Product management is the best path to senior leadership Watch on YouTube TLDR In my recent interview with…
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation…
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by…
The product manager’s path to influence Watch on YouTube TLDR In my recent conversation with Francesca Cortesi, CPO,…
Serial innovators see dead people Watch on YouTube TLDR The transformation of Olay from a declining “Oil of…
How product managers use Jobs-To-Be-Done to create products customers love Watch on YouTube TLDR In this episode, I…
How serial innovators transform product management Watch on YouTube TLDR Navigating innovation in mature organizations requires a unique…
How product managers can make OKRs drive real results Watch on YouTube TLDR In my recent conversation with…
A product manager’s guide to breaking free from reactive problem solving Watch on YouTube TLDR In my recent…
The product manager’s journey from Individual Contributor to Chief Product Officer Watch on YouTube TLDR Kimberly Bloomston’s journey…
We help product managers, leaders, and innovators confidently prepare for their next career step and their organization for greater success.

Chad McAllister, PhD, is a product management professor, practitioner, trainer, and host of the Product Mastery Now podcast.