New Book: Turning Ideas into Market-Winning Products

Wow, if I had a nickel for every time I have I been asked what product developers, managers, and innovators do… well, it has been a lot!  This question comes from people interested in product roles as well as people already contributing to product teams.  Did you get that – many people currently involved in developing products need a better understanding of the practices used in their profession.

From the book’s description…

Looking for a simple overview of product development and management? Look no further. With this book, new product team members, managers, and innovation professionals will quickly access a concise, easy-to-follow guide that shows how successful teams develop new products that consumers love.

I had the pleasure of discussing the book on Global Product Management Talk, hosted by Cindy F. Solomon.  The archive of the discussion is below.