Body of Knowledge
The PDMA body of knowledge leverages numerous books and articles encompassing information new product developers need to know. This body of knowledge covers 6 key areas:
- Business and Product Strategy
- Product Development Process
- Portfolio Management
- Leading, Managing, and Working with Teams and People
- Project and Product Tools and Metrics
- Market and Customer Research
The approximate emphasis of each area is:
From this list it is clear that those preparing for the NPDP are gaining a cross-functional education in innovation.
The primary responsibilities for an organization are product management and innovation. They deliver value to customers. They're also exciting responsibilities for those properly equipped. That is my job - equipping product managers and innovators. 