The ABCD framework for dealing with tensions in product management and innovation As product innovators, we encounter many tensions. To name just a few of these, perhaps meeting this quarter's objective or creating the breakthrough of the future, perhaps the team building we want to do or having more personal …
Interviews/Podcast
432: Creating or improving the product-led organization – with Paul Ortchanian
How organizations can empower product managers Today we are talking about what a product-led organization is, barriers that can prevent an organization from being product-led, and actions to create the product-led organization. Our guest is Paul Ortchanian, a problem-solver by nature and founder of Bain Public. He …
[Read more...] about 432: Creating or improving the product-led organization – with Paul Ortchanian
431: How to use Jobs-to-be-Done rankings – with Doug Stone
The steps in ranking and valuing Jobs-to-be-Done—for product managers We have talked a few times about Jobs-to-be-Done in past episodes. It is a customer discovery tool for uncovering the unmet needs of customers—the tasks they want to complete or objectives they want to achieve. When using this approach, we may find …
[Read more...] about 431: How to use Jobs-to-be-Done rankings – with Doug Stone
430: How changes in marketing are influencing products – with Ali Plonchak
How product and marketing teams can work together Today we are talking about the interdependence of product and marketing and how marketing trends have changed. To help us, Ali Plonchak is with us. Ali is the COO of Crossmedia. Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. …
[Read more...] about 430: How changes in marketing are influencing products – with Ali Plonchak
429: Innovation practices of the best companies – with Sally Kay
Lessons for product managers from PDMA's Outstanding Corporate Innovators Award Every year the Product Management and Development Association (PDMA) recognizes an organization with the Outstanding Corporate Innovators Award (OCI). Hershey, the chocolate maker, was the last winner, in 2022. The winners of the award …
[Read more...] about 429: Innovation practices of the best companies – with Sally Kay
The primary responsibilities for an organization are product management and innovation. They deliver value to customers. They're also exciting responsibilities for those properly equipped. That is my job - equipping product managers and innovators. 