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The Guide to the IDEA Framework

Product Managers - Get the IDEA Framework

With the IDEA Framework, you'll know what to do and when to do it.

It's simple, with only 4 elements to remember. It's structured to organize all your work. And, it's substantial to cover everything you need to do from soup to nuts.

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HOW WE HELP PRODUCT MANAGERS

We help product managers become product masters - influential drivers of product strategy - so they can consistently create products customers love without getting overwhelmed putting out fires. Learn about it in the Product Mastery Roadmap.

FOUNDER

Chad McAllister - Product Management and Innovation TrainingThe primary responsibilities for an organization are product management and innovation. They deliver value to customers. They're also exciting responsibilities for those properly equipped. That is my job - equipping product managers and innovators.
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Product Managers and Innovators!

Product Master Roadmap for Product Managers

Get the Product Mastery Roadmap

And become a Product Master:

    • - Develop the right products more often - as much as 5X
    • - Get the influence you want
    • - Drive product strategy, creating products customers love
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