The Everyday Innovator Summit 2020

Product VP Track (for Product Managers too)

Video sessions on this page open Thursday, April 9 at 1 p.m. EDT and are available until the summit ends.

Refresh your browser window to see videos at or after the session time.

Participate in the discussion near the bottom of the page.

Strategyn - JTBD Masterclasses

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April 9, 1 p.m. EDT

Product Manager Interview - Ash Maurya

Lean Canvas Creator

Create Continuous Innovation in Your Organization Through Experiments and Lean Practices

BIO: Ash Maurya is the author of two bestselling books, Running Lean and Scaling Lean, and is the creator of the highly popular one-page business modeling tool, “Lean Canvas”. Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. Driven by the search for better and faster ways for building successful products, Ash has developed a systematic methodology for raising the odds of success built upon Lean Startup, Customer Development, and Bootstrapping techniques. Ash is also a leading business blogger and his posts and advice have been featured in Inc. Magazine, Forbes, and Fortune. He regularly hosts sold-out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, Capital Factory, and guest lecturers at several universities including MIT, Harvard, and UT Austin. Ash serves on the advisory board of a number of startups and has consulted to new and established companies.

INSIGHT: Love the problem, not your solution.


Participate in the discussion below.

April 9, 2 p.m. EDT

Product Management Interview - Keith Hawk

SVP sales

What Product Leaders Need To Know About Sales VPs And Working Well Together

BIO: Keith Hawk is a lifelong sales professional who has spent most of his career in senior sales leadership roles, most notably his 10+ years as the Senior VP of Sales for a 1,000+ sales force in a major information company, LexisNexis. He is a frequent speaker on topics including consultative selling, leadership, principled negotiations, incentive compensation plans, and performance metrics. He is the co-author of the popular business book, GET-REAL SELLING. Keith and his son AJ Hawk, 11-year NFL linebacker and Super Bowl champion, do frequent corporate speaking engagements together on “The Athletic Organization”, where they mix Keith’s career as a Fortune 500 senior leader with AJ’s experiences in the wild world of NFL football. Keith and his son Ryan Hawk, host of the internationally popular podcast “The Learning Leader”, do presentations together on the importance of principled leadership and building a culture of thriving in organizations. 

INSIGHT: The most important attribute for a professional salesperson is confidence. One of the keys to being able to confidently advocate for our business, or our product, is to be inspired by what an amazing job our product can do for our customer.


Participate in the discussion below.

April 9, 3 p.m. EDT

Product Manager Interview - Colin Palombo

Innovation Execution Expert

Add Agile to Stage-Gate and Add Stage-Gate to Agile

BIO: Colin partners with chief innovation officers and business leaders to help them achieve better business results by strengthening their innovation frameworks, processes, and enabling systems. Colin is an expert in innovation management best practices and uses his experience in organization design and change management to craft unique Frameworks that engage leaders, align diverse functions, and mobilize teams to realize their full potential innovating new products, services, and technologies. This broad practice covers a diverse set of services assessing, customizing, and implementing Stage-Gate Innovation Management Frameworks. These include Innovation Strategies, Idea Generation Programs, Portfolio Management, Resource Allocation, Culture, along with supporting function-specific processes such as Design Thinking, VOC Methods, Lean Six Sigma, Open Innovation, Agile Development, and Scrum.

INSIGHT: Organizations that win at innovation have an idea-to-launch system that is customer-driven, incorporates upfront activities, uses gates with teeth, leverages cross-functional teams, and has top-management involvement. It is a flexible system that results in greater speed and more successful products.


Participate in the discussion below.

April 9, 4 p.m. EDT

Product Management Interview - Road Mapping

Product VP & Coach

How To Create Impossible Outcomes

BIO: Ever since he was a child, Bruce has been making things. Having spent a lifetime as a builder and innovator, today he has a passion for helping teams work together better to develop compelling products and services. He’s been called the face of Boston product management and (for Top Gear fans) the product management Stig. He became a serial entrepreneur and leads teams in organizations ranging from startups like NetProspex to market leaders such as ATG, Oracle, and D&B. Along the way, he has demonstrated leadership in areas ranging from marketing to acquisitions (on both sides of the table) to partnerships, design, agile enablement, product management, and development. Bruce is a prolific writer, organizer, and internationally sought-after speaker at product management, agile, UX, and innovation events around the world. He leads the Boston Product Management Association and is a regular judge at the Harvard Business School New Venture Competition. Bruce’s many ProductCamp sessions and conference workshops at locations around the world regularly sell out.

INSIGHT: The product is not what you are selling. You are selling an outcome people want, a better version of themselves.

LINK: Get the slides and weekly One Thing email at


Comment below, answering these questions if you haven't yet:

  1. What’s your name and where are you from?
  2. What do you love about product management?
  3. What product management or innovation topic do you want to know more about?

What questions or takeaways from  sessions do you have?

Brought To You By

Monday-Easy Teamwork
Strategyn - JTBD Masterclasses
Product Management Today
Industry - The Product Conference
PDMA Product Management & Development Association
The Everyday Innovator Podcast
AIPMM - Association of International Product Marketing & Management
Quartz Open Framework
Product Management Talk Podcast

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