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Helping product managers move to product mastery

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Product Management

Product ManagementThink of Product Management as the set of activities responsible for the success of a product in a market. Some of these activities may include:

  • Defining the requirements for a product.
  • Describing its benefits.
  • Creating the communication strategy.
  • Setting the product price.
  • Identifying distribution channels.
  • Managing the life of the product in the marketplace.

The product lifecycle describes how product sales vary over time and helps product managers recognize where their time and dollars are best spent to maximize product revenue.

What is the secret to effective product management? It lies in knowing the difference between the trees and forest. The simple truth is inspired from an old country song…

You gotta know when to hold ’em, when to fold ’em, when to reposition ’em, and when to enhance ’em.

Learn how to manage a product’s lifecycle to maximize revenue while saving your sanity with Foundations – Product Lifecycle Management training.

And, if you want to know the country song, check it out on YouTube.

The Gambler

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About Me

Chad McAllister, PhD - Product Management Guide

I'm Chad McAllister, the host of The Everyday Innovator™ podcast, author of Turning Ideas into Market-Winning Products, and founder of Product Mastery Now. I am aTop 40 Product Management Influencer and a Top 10 Innovation Blogger.

I help product managers become Product Masters. I have trained product managers at Microsoft, Kind Snacks, Level 3, Kohler, John Deere, J.D. Power, GHX, FedEx, Cummins, Compassion, Clorox, Cisco, Mastercard, SAIC, Thomson Reuters, Xerox, and many others.

Product Masters create more successful products, gain influence throughout their organizations, and accelerate their careers. See how, with the Product Mastery Roadmap.

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HOW WE HELP PRODUCT MANAGERS

We help product managers become product masters - influential drivers of product strategy - so they can consistently create products customers love without getting overwhelmed putting out fires. Learn about it in the Product Mastery Roadmap.

FOUNDER

Chad McAllister - Product Management and Innovation TrainingThe primary responsibilities for an organization are product management and innovation. They deliver value to customers. They're also exciting responsibilities for those properly equipped. That is my job - equipping product managers and innovators.
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Product Managers and Innovators!

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    • - Develop the right products more often - as much as 5X
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    • - Drive product strategy, creating products customers love
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