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Helping product managers move to product mastery

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Product Development

Product DevelopmentProduct development is simply how ideas are transformed into physical goods and/or services – products that provide customers value.

How that idea comes into existence is product development. Every product begins as an idea or concept first that is analyzed, developed, and validated to become a product.

Typically thought of as a set of processes that transforms a concept into a product, product development launches the finished result of an idea to a market as a physical good and/or a service.

What is the secret to effective product development? This simple truth…

The customer is the judge and jury of product value.

Learn how to create products customers love and make your boss love you too with Foundations – New Product Development Process training.

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About Me

Chad McAllister, PhD - Product Management Guide

I'm Chad McAllister, the host of The Everyday Innovator™ podcast, author of Turning Ideas into Market-Winning Products, and founder of Product Mastery Now. I am aTop 40 Product Management Influencer and a Top 10 Innovation Blogger.

I help product managers become Product Masters. I have trained product managers at Microsoft, Kind Snacks, Level 3, Kohler, John Deere, J.D. Power, GHX, FedEx, Cummins, Compassion, Clorox, Cisco, Mastercard, SAIC, Thomson Reuters, Xerox, and many others.

Product Masters create more successful products, gain influence throughout their organizations, and accelerate their careers. See how, with the Product Mastery Roadmap.

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HOW WE HELP PRODUCT MANAGERS

We help product managers become product masters - influential drivers of product strategy - so they can consistently create products customers love without getting overwhelmed putting out fires. Learn about it in the Product Mastery Roadmap.

FOUNDER

Chad McAllister - Product Management and Innovation TrainingThe primary responsibilities for an organization are product management and innovation. They deliver value to customers. They're also exciting responsibilities for those properly equipped. That is my job - equipping product managers and innovators.
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Product Managers and Innovators!

Product Master Roadmap for Product Managers

Get the Product Mastery Roadmap

And become a Product Master:

    • - Develop the right products more often - as much as 5X
    • - Get the influence you want
    • - Drive product strategy, creating products customers love
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