Product Development
Product development is simply how ideas are transformed into physical goods and/or services – products that provide customers value.
How that idea comes into existence is product development. Every product begins as an idea or concept first that is analyzed, developed, and validated to become a product.
Typically thought of as a set of processes that transforms a concept into a product, product development launches the finished result of an idea to a market as a physical good and/or a service.
What is the secret to effective product development? This simple truth…
The customer is the judge and jury of product value.
Learn how to create products customers love and make your boss love you too with Foundations – New Product Development Process training.
The primary responsibilities for an organization are product management and innovation. They deliver value to customers. They're also exciting responsibilities for those properly equipped. That is my job - equipping product managers and innovators. 