“Innovation” is one of those terribly important, but overused words that has taken on numerous and too often erroneous meanings. A search on Amazon produces tens of thousands of results of books about innovation! Where does one start?
In a product development and management context, “innovation” is not some pie-in-the-sky, motivational word. The phrase “product innovation” refers to an intensely studied field of knowledge. Certain rules regarding innovation clearly govern your success in the creation of market-winning products.
Product innovation and product development are two sides of the same coin.
Product innovation involves all activities that result in creating a new product that brings value to customers and results in success for you and your team.
Innovation Management focuses on how to create, structure, motivate, and mature successful product innovation groups, teams, and organizations.
If you are a business leader, you already know the secret to success…
A culture of innovation is built from a strong foundation woven with shared terminology, processes, and best-practices.