It starts with an idea. . .a thing of yet-unseen beauty, an unsolved problem, a service not rendered, a new way of doing things, a source of delight that doesn’t exist yet, or that necessity we wonder how we ever lived without.
The work of finding ideas is often called the Fuzzy Front End. Really – no one wants to be fuzzy. We prefer the term Managed Front End because working with ideas need not be fuzzy. Processes, frameworks, and creativity tools make it all manageable.
What is the secret to good idea generation?
Probably not what you think — it’s not having more ideas, a cool crowdsourcing approach, or deep customer relationships.
The simple truth…
Good ideation begins with the right approach for your organizational culture and experience with product development.
Learn how to leverage your culture and find ideas that lead to market-winning products before someone else does with Foundations – The Managed Front End training.