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Product Mastery Now

Helping product managers move to product mastery

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Product Masters Now

The Everyday Innovator has a new name...

Product Mastery Now

Purchase Product Master Training

For Product Managers and Innovators

Product Mastery Now Podcast

for you to make the move from product manager to product master.

Most Recent Episodes

421: Cross-discipline Design Thinking – with Emily Phelan
420: Get into the Discovery Zone – with David Matheson, PhD
419: Improv to Improve Your Team’s Creativity – with Seth Greenwald
Product Mastery Roadmap

This podcast helps you go from product manager to Product Master. Episodes are organized by the Product Mastery Roadmap so you can BEAT the Competition -- 4 levels of skills that take you from product manager to Product Master. The 4 levels are:

  1. Build Your Base - foundational skills
  2. Earn Professional Certification - increase confidence and influence
  3. Apply Deep Dives - move to leadership
  4. Transform the Organization - build a better organization

Build Your Base

Build Your Base as a Product Manager

Listen to gain the skills that take you from being a capable product manager to one that truly comprehends product management.

421: Cross-discipline Design Thinking – with Emily Phelan
420: Get into the Discovery Zone – with David Matheson, PhD
419: Improv to Improve Your Team’s Creativity – with Seth Greenwald
418: Telling the product and brand story – with Sarah Panus
417: Using roadmaps with OKRs – with Michael Harrison
416: Digital transformation of product projects – with Tim Bottke, PhD
415: Reimagining engagement in product development and management – with Brad Shuck, PhD
414: Stakeholder management for product leaders – with Bruce McCarthy
413: The Key to Successful VOC in Agile Teams – with Kristyn Corrigan
412: Five keys to unlock your confidence – with Dr. Joan Rosenberg
411: Why many products also have a community – with Patrick Woods
410: Getting attention for a product launch – with Ken Babcock
409: Take the guessing out of B2B SaaS pricing – with Marcos Rivera
408: The Product Mastery Roadmap – with Chad McAllister, PhD
407: What product managers can learn from reimagining a customer problem – with Andrew Wolgemuth
406: Why you should join a professional organization as a product manager – with Susan Penta
405: Create serial innovation product teams – with Abbie Griffin, PhD, and Carmel Dibner
404: Do you have the skills to be a CPO – with Rick Kelly
403: Which truth of product management are you missing? – with JJ Rorie
402: What problem does a new UI design tool for non-designers solve, plus CX – with Tarek Slimani
400: Product Mastery Now Community – with Chad McAllister
399: Are product managers using Scrum as best as they can? – with Fred Fowler
398: Why customer experience is part of a product manager’s responsibilities – with Natashya Narkiewicz
397: From product manager to CEO – with Matt Young
Special: Stopping the confusion of Jobs to be Done (JTBD)- with Tony Ulwick
396: Product management experiences that prepare you to lead product – with Bella Renney
395: Creating business and product strategy – with Sean Kim
394: How product managers master the art of questions – Tony Poon
393: Tech-driven vs. market-driven innovation – with John Cooley, PhD
392: How uncovering customer pains and unmet needs led to launching a rapidly growing product – with Matt Danna
391: Product VP of Wyze uses community for product innovation and you can too – with Steve McIrvin
390: Experiences that make product managers grow – with Tom Leung
389: What you need to know about increasing organizational innovation – with Tendayi Viki, PhD
388: How product leaders work well with legal resources – with Ryan Lewendon
387: When the world doesn’t need another product in a crowded category – with Jeroen Corthout
386: Why Agile might be wrong for your product project – with Mark Madsen
385: Fast user insights for product managers and innovators – with Mike Mace
Special: Interviewed by Tom Leung, FiresidePM, about challenges in product management and more
384: Why listening is the next product management superpower – with Christine Miles
383: Working better with your CTO for innovation – with Steve Orrin
382: How to manage change when your product disrupts your organization – with Brendon Baker
381: Tactics for increasing the innovation capacity of your organization – with Kapil Kane
379: Product strategy is changing. Are you ready? – with Ron Adner, PhD
378: Use your “why” to be a more effective product manager – with Frankie Russo
377: Get your product’s go-to-market strategy right – with Karthik Suresh
376: The nuances of pricing B2B software products – with Chris Mele
375: What product managers should know about the future of leadership – with Anne Loehr
374: The one marketing communication framework product managers need to know – with J.J. Peterson
373: Using Lean Startup in large organizations – with Jim Euchner
372: Improve innovation at your organization with this novel – with Norbert Majerus
371: What product managers need to know about IP – with Rich Goldstein
370: Yes, you can facilitate with confidence – with Tom Henschel
369: Steps this product manager took launching a product to save lives – with Mark Adkins
368: An example of engineering a disruptive product – with Konrad Heimpel
367: Radical product thinking for product managers – with Radhika Dutt
366: This is modified Agile for hardware development – with Dorian Simpson and Gary Hinkle
365: Innovation accounting metrics to improve product management – with Esther Gons
364: Using Jobs-to-be-Done to avoid 6-figure mistakes – with Aggelos Mouzakitis
363: Get better performance by being a product-led organization – with Todd Olson
362: Inside tips for digital transformation – with Howard Tiersky
361: Experimenting for product success – with Alex Mitchell
360: Product feature prioritization & methods – with András Juhász
359: Skills for product managers to become product VPs – with Henry Latham
358: Product management tips from a senior product manager – with Eleanor Hasler
357: 5 steps for prioritizing product features – with Kareem Mayan
356: Which of the 7 habits of creative people are you lacking – with Nathan Phillips
355: Tips for designing organizations for innovation – with Ben M. Bensaou, PhD
Special: Create Continuous Innovation in Your Organization – with Ash Maurya
354: Agile Product Development – with Brian Cohn
353: Mastering change – with David Schonthal
TEI 352: Improve how you get customer insights – with Darshan Mehta 
351: Journey to Product VP – with Liron Lifshitz-Yadin
350: Market segmentation and product pricing – with Dan Balcauski 
349: How product managers can and should become innovation choreographers – with Dan McClure
Special: Are You a Product Manager or a Problem Manager – with Steve Johnson
348: How product managers can help to future-proof organizations – with Jonathan Brill
347: What most product managers get wrong about product management – with Grant Hunter
346: Building a product management group from scratch in a rapidly growing company – with Kenton Hansen
345: How to use Jobs-to-be-Done to be a market detective – with Dave Duncan, PhD
344: State of product management performance in 2021 – with Greg Geracie
343: How product managers can communicate to influence – with Tina Frey Clements
342: Conjoint the correct way – with Patty Yanes
341: Using the data warehouse to make better product decisions – with Jeremy Levy
340: Lean product development – with Steve Stucky
339: Overcome the challenges innovation leaders have – with Scott Kirsner
TEI 338: Better OKRs, with the person who wrote the original OKR book – with Christina Wodtke
TEI 337: An expanded perspective on UX to make better products – with Mark Baldino
TEI 336: Pricing software products right – with Ajit Ghuman
TEI 335: JTBD tips from a veteran practitioner – with Bob Moesta
TEI 334: Making product management effective regardless of the product emphasis in an organization – with Monika Murugesan
TEI 333: A framework for Jobs-to-be-Done – with Jay Haynes
TEI 332: Optimizing Scrum in remote teams – with Howard Sublett, Scrum Alliance
TEI 331: Everyday innovator obsessions – with Josh Linkner
TEI 330: The coming work paradigm shift – with Matt Coatney
TEI 329: Are your misconceptions about product management holding your career back? An interview by INDUSTRY
TEI 328: Getting started with Jobs-to-be-Done – with INDUSTRY and Mike Belsito
TEI 327: How product managers can make better products – with Heather Samarin & Vidya Dinamani
TEI 326: Future of product management – with Carlos Gonzalez de Villaumbrosia
TEI 325: 5 tools to create alignment, communicate better and build trust – with Stefano Mastrogiacomo, PhD
TEI 324: What product managers can do now to prepare for senior leadership roles – with Evan Roth
TEI 323: Product management insights, stories, and secrets from inside Amazon – with Colin Bryar & Bill Carr
TEI 322: First Time UX analysis for product managers – with Elizabeth Ferrao
TEI 321: How product managers can delight customers – with Chip Bell
TEI 320: Visual strategies to better position your product ideas – with Amy Balliett
TEI 319: Product Innovation Management – with Jerry Fix
TEI 318: The focus of product management—building right products or building products right? – with Narasimha Krishnakumar
TEI 317: Culture, teams, and leadership – with Teresa Jurgens-Kowal, PhD
TEI 316: Tools CPOs use – with Anup Yanamandra
TEI 315: Product Design and Development Tools – with Carlos Rodriguez
TEI 314: How to make your ideas thrive instead of die – with Shankar Achanta
TEI 313: Product Innovation Process – with Jean-Jacques Verhaeghe
TEI 312: Are you using empathy correctly as a product manager? – with Rob Volpe
TEI 311: Portfolio Management and the PDMA Body of Knowledge for Innovators and Product Managers – with Steve Atherton
TEI 310: Product managers emerge stronger through adversity – with Joseph Michelli, PhD
TEI 309: Product management strategy – with Allan Anderson, PhD
TEI 308: How innovators lead transformation – with Tendayi Viki, PhD
TEI 307: Introduction to the PDMA Body of Knowledge for product managers and innovators – with Allan Anderson, PhD
TEI 306: Accomplish twice as much in half the time – with Steve Glaveski
TEI 305: Become a product naming champ – with Alexandra Watkins
TEI 304: How to become an influential product manager – with Ken Sandy
TEI 303: A case study for getting the right people on a product team – with Teresa Jurgens-Kowal, PhD
TEI 302: From product manager to founder – with Ryan Frederick
TEI 301: Innovation hacks for product managers – with Scott Anthony
TEI 300: Off the cuff on product management – with Steve Johnson
TEI 299: Better product team performance by understanding introverts – with Jennifer Kahnweiler, PhD
TEI 298: How product managers can use appreciation to improve product teams – with Dr. Paul White
TEI 297: How to be a forever employable product manager – with Jeff Gothelf
TEI 296: Better product testing – with Luke Freiler
TEI 295: Do you have what it takes to be a great product manager? Results of the Product Team Performance study – with Greg Geracie
TEI 294: Crafting Customer Experience and Innovation with The CEO’s Time Machine – with Geoff & Zoe Thatcher
TEI 293: FAST Goals for better aligned product projects- with Jeannine Siviy
TEI 292: The essential skills for product manager doers – with Karen Holst
TEI 291: Marketing timing and trends impact product management – with Jerry Abiog
TEI 290: What product managers must know about Customer Development and Lean Startup – with Steve Blank
TEI 289: Become an agile leader of product management – with Roman Pichler
TEI 288: Design sprints for product managers – with John Zeratsky
TEI 287: How an insight became a lip balm for speakers – with Ginger King
TEI 285: What video storytelling can teach product managers – with Patrick Shelton
TEI 284: The Disney way of innovation – with Duncan Wardle
TEI 283: 2020 Summit Lessons Learned – with Chad McAllister
TEI 282: Do you have an innovator’s mindset to succeed as a product manager? – with Chuck Swoboda
TEI 281: The right way to use experiments to create better products more quickly – with Stefan Thomke
TEI 280: Learn how product managers should set product price – with Ben Malakoff
TEI 279: How product managers and leaders turn visionary thinking into breakthrough growth – with Mark Johnson
TEI 278: Creating the courage to succeed at anything – with 4-decade Olympian Ruben Gonzalez
TEI 277: 24+ speakers share strategies for product managers and VPs to have higher success – with Chad McAllister, PhD
TEI 276: How to have more influence by designing conversations to maximize meaning – with Daniel Stillman
TEI 275: Become a better problem solver by reframing the problem – with Thomas Wedell-Wedellsborg
TEI 274: The mindset product managers need to breakthrough barriers – with Dana Wilde
TEI 273: How to find product opportunities, trends, and mega trends – with Jeremy Gutsche
TEI 272: How to create fearless innovation in your organization – with Alex Goryachev
TEI 269: Do this to not let your design sprints slump – with Douglas Ferguson
TEI 268: Why and how product managers can benefit from product communities – with Olga Andrienko
TEI 267: How companies make product decisions and what they need from product innovators – with Stephen Key
TEI 266: The many ways professional organizations help product managers – with Mark Adkins
TEI 265: A 6-part framework to make sense of your product projects – with Steve Johnson
TEI 264: How product managers can make better use of marketing – with Jill Soley
TEI 263: What product managers can learn from the creation of the AeroPro medical device – with Julie Charlestein
TEI 262: A look at this podcast through the lens of leadership coaching – with Russell Verhey
TEI 261: Maximizing project portfolio goal impact & ROI – with Mike Hannan
TEI 260: Proverbs for product managers and innovators- with Dr. Max Mckeown, PhD
TEI 259: Become indistractable and get more done better – with Nir Eyal
TEI 258: How product managers can work effectively with data scientists – with Felicia Anderson & Rich Mironov
TEI 257: What it takes to create a successful food product – with Dave Hirschkop
TEI 256: The right way to manage change that innovation brings – with Barbara Trautlein, PhD
TEI 255: The good and bad of being a product manager as an entrepreneur vs intrapreneur – with Montie Roland
TEI 254: The right way to use web-ethnography to learn about customers – with Bill McDowell
TEI 253: How product managers can influence quickly – with Bridget McMullan
TEI 252: Data does not speak for itself; It needs a story – with Nancy Duarte
TEI 251: Use Airbnb’s customer experience journey to create an outstanding experience for your products – with Joseph Michelli, PhD
TEI 250: High velocity innovation – with Katherine Radeka
TEI 249: Which is the most powerful of the 6 principles of influence – with Matt Barney, PhD
TEI 248: Do these things to make your presentations more effective – with Nils Davis
TEI 247: How to manage your career to get the promotion you deserve – with Farnoosh Brock
TEI 246: Spur your creativity with these ideation tools – with Chad McAllister, PhD
TEI 244: 44 ways product managers can test ideas – with David Bland
TEI 243: What product managers need to know about Scrum for hardware – with Paolo Sammicheli
TEI 241 Flashback: How product managers can conduct Voice of the Customer research- with Gerry Katz
TEI 240 Flashback: Understand What Customers Need Before Developing a Product – with Tony Ulwick
TEI 239 Flashback: Solving challenges organizations create with product management and innovation – with Rich Mironov
TEI 238 Flashback: Using Lean to Run Experiments and Deliver Customer Value-with Ash Maurya
TEI 237 Flashback: Effectively pitching your ideas and influencing others – with Nancy Duarte
TEI 236: The best tools for managing virtual product teams – with Jonathan Soares
TEI 235: Better decision-making for product managers using the 11 Laws of Trading – with Agustin Lebron
TEI 234: 3-ways to grow your innovation capital for more product & career success – with Nathan Furr
TEI 233: Everyone wants more agility in their product process and this is how to get it – with Colin Palombo
TEI 232: Using product roadmaps correctly, Part 3 (Portfolio Management) – with Bruce McCarthy
TEI 231: 75 examples of innovation in well-known brands – with Giles Lury
TEI 229: Do you have the best entrepreneurial skills for product management – with Michelle Duval
TEI 228: How to lead innovation, part 2 – with Mike Mitchell, PhD
TEI 227: IoT is coming to a product near you, maybe even yours: what product managers need to know – with Daniel Elizalde
TEI 226: Creating product roadmaps, Part 2 – with Bruce McCarthy
TEI 224: Integrating Scrum into other processes including Stage-Gate – with Mike Cohn
TEI 223: Applying JTBD to make products customers love – with Brian Rhea
TEI 222: Presenting new products at trade shows and events – with Amy McWhirter
TEI 221: How product managers can determine the price of a new product – with Patrick Campbell
TEI 220: What makes a good product manager & who shouldn’t be one – with Marc Abraham
TEI 217: 50% of what makes product managers successful that most are missing – with Paresh Shah
TEI 216: Avoid disruption and create new value for customers – with Thales Teixeira, PhD
TEI 215: The best way product managers should use the Value Proposition Canvas – with Alan Smith
TEI 214: Want more innovation? Build a partner program – with Ed Krause
TEI 213: Doing things that don’t scale is the secret to successful product management – with Abdo Riani
TEI 212: Lean-driven innovation for product managers – with Norbert Majerus
TEI 211: Most product managers are not using surveys correctly and how to fix that – with Matt Champagne, PhD.
TEI 210: Make time to accomplish what you need to today- with John Zeratsky
TEI 209: Predictive analytics for product managers – with Brian Brinkmann
TEI 208: Use Projectopia to focus your projects, prioritize features and meet deadlines – with Andy Rosic
TEI 207: How product managers become change managers – with Amy Radin
TEI 206: Remarkable product VPs and their reasons to improve team performance – Chad McAllister, PhD
TEI 205: Create a happy team, make a better product – with Kris Boesch
TEI 201: Lessons from Nikola Tesla on how successful product managers must negotiate with society – with Bernie Carlson, PhD
TEI 200: Deliver great products that customers love – with Valerio Zanini
TEI 198: How product managers can influence the next generation of innovators – with Kyle Markland
TEI 196: The messy middle of new product projects – with Scott Belsky
TEI 195: The Henry Ford for Product Managers – with Kristen Gallerneaux, PhD
TEI 193: Mistakes new (and not so new) product managers should avoid – with Cole Mercer
TEI 192: Interviewing users & the art of asking the right questions – with Rachel Wynn
TEI 191: How to create and share product vision – with Jon Hensley
TEI 189: Building UX in product teams – with Sam Horodezky
TEI 188: What product managers should do and not do when transitioning to a new team or organization – with Gavin Feuer
TEI 187: Seven ways acting techniques can help product managers excel – with Alison Kemp
TEI 186: How product managers convince their managers to pay for training – with Matt Burns
TEI 185: Creating product love – with Todd Olson
TEI 184: What leaders need to understand about product management and what product managers need to understand about the business – with Kirsten Butzow
TEI 183: Bad habits experienced product managers should avoid-with Alicia Dixon
TEI 182: What Sales wants from product managers – with Ian Moyse
TEI 181: Managing a product during the Maturity phase of the product life cycle – with Janna Bastow
TEI 180: Why and how APIs should be managed as a product – with Bryan Hicks
TEI 179: The specific steps for finding product-market fit – with Dan Olsen
TEI 178: How to create a guided directed learning group to accelerate product management in your organization – with John Spero
TEI 177: Creating a hybrid Agile Stage-Gate process – with Colin Palombo
TEI 175: Building B2B products – with Blair Reeves & Benjamin Gaines
TEI 174: Voice of the Customer tools product managers use – with Colleen Knuff
TEI 172: Apple’s product development process and secrets to success – with John Carter
TEI 170: From concept to market leader – with product manager Jimmy Hooker
TEI 169: How to make product roadmaps not dangerous – with Bruce McCarthy
TEI 168: Roles and responsibilities of product managers – with Steve Johnson
TEI 167: Value Innovation in 10 steps for product managers – with Dick Lee, Ph.D.
TEI 166: How product managers innovate – with Dick Lee, Ed Wolf, and John Chattaway
TEI 165: 2018 Product Management Insights – with Nis Frome
TEI 164: How qualitative research drives product management & the next generation Hyundai Santa Fe – with Heather Kluter
TEI 163: Rookie mistakes in market research product managers must avoid – with Gerry Katz
TEI 161: Revisiting the GE Appliance innovation lab and extending it to your product – with Taylor Dawson
TEI 159: Don’t make the customer feel anxious. The failure of Crystal Pepsi — with Kyle Murray, PhD
TEI 157: Big topics product managers encounter – with Suzanne Abate
TEI 156: Medical device product management – with Mike Lawless
TEI 155: How product managers can get pricing right – with Tim Smith, PhD
TEI 154: Pitfalls that can trap new product managers – with Aero Wong
TEI 153: 3D printing and product management – with John Baliotti
TEI 150: What executives want from product managers – with Scott Propp
TEI 148: Win-Loss analysis for product managers – with Mike Smart
TEI146: Who product managers focus on for designing great products – with Brian Baker
TEI 142: Platforms and innovation for product managers – with Larry Keeley
TEI 140: Market validation in 3 steps – with Bryan Elanko
TEI 135: The essential 4-step product innovation process based on Design Thinking – with Gordon Stannis
TEI 133: History as a tool for product managers & innovators – with Scott Bowden
TEI 132: Integrating Lean Startup and Stage-Gate – with Mark Adkins
TEI 131: Charting change for product managers-with Braden Kelley
TEI 130: Avoiding product management dogma – with Chris Spagnuolo
TEI 129: How product managers can better work with Sales – with Keith Hawk
TEI 127: B2B product management – with Jeff Lash
TEI 125: Product management communities of practice – with Martin Eriksson
TEI 122: The elements of value for product managers – with Paul Jackson
TEI 120: Product development and management at Snap-on – with Ben Brenton, PhD
TEI 119: The 17th Annual Product Management and Marketing Survey results – with Rebecca Kalogeris
TEI 118: Tools for data-driven product management – with Shah Ahmed
TEI 116: How to transition into product management – with Charles Du
TEI 115: 6 areas of expertise effective product managers need – with Steve Johnson
TEI 114: New product managers share insights about the role and making the transition into product management – with 3 millennial product managers
TEI 113: Innovation tools – with Evan Shellshear
TEI 111: How SPICES help product managers build insanely great products – with David Fradin
TEI 110: How GE’s FirstBuild creates products – with Taylor Dawson
TEI 108: Communicating design in product management – with Latif Nanji
TEI 107: Create group flow for radical innovation – with Laurie Buss
TEI 106: Jobs to be done – with Tony Ulwick
TEI 103: How Karcher developed a new product that captured the market – with Bill Ott
TEI 101: 9 traits of highly innovative people- with Tamara Kleinberg
TEI 096: Conjoint analysis for product managers- with Brian Ottum, PhD
TEI 095: Product line roadmapping for product managers – with Paul O’Connor
TEI 094: Creating product roadmaps for product managers – with Jim Semick
TEI 093: Identifying the ideal customer – with Tom Schwab
TEI 092: Innovation mantras from R&D-with Dana A. Oliver
TEI 091: How product managers can influence virtual teams – with Hassan Osman
TEI 087: Metrics and successful product management – with Saeed Khan
TEI 086: Manufacturing serendipity, open innovation, and product management – with Kevin Stark, PhD
TEI 085: Managing product teams – with Todd Dewett, PhD
TEI 082: Design Thinking and Action Learning for product managers – with Chuck Appleby, PhD
TEI 081: Innovation Wars & creating products customers want – with Scott Bales
TEI 079: Cross the chasm using the target market model – with Chasm Institute’s Michael Eckhardt
TEI 078: Traditional vs Agile project management for product managers–with Chuck Cobb
TEI 077: Scaling lean product management – with Ash Maurya
TEI 075: Building product lifecycle excellence – with Kimberly Wiefling
TEI 074: Content Marketing for Product Managers – with Jerod Morris
TEI 073: The pulse of product management and 4 skills that match a 25% increase in pay – with Rebecca Kalogeris
TEI 072: The 7Ps of successful consumer products – with designer and CEO Tracy Hazzard
TEI 071: How product managers can conduct Voice of the Customer research- with Gerry Katz
TEI 069: 4 reasons you should expand to an educational market- with Product Manager Bill Cullen
TEI 067: Master the product manager interview – with interviewing coach Charles Du
TEI 066: Conducting customer research – with co-founder Jane Boutelle
TEI 065: Keeping innovation simple – with Brad Barbera
TEI 064: Help your product team go fast using Lean Startup practices – with Tristan Kromer
TEI 063: Product management in large and small companies – with Ellen Chisa
TEI 062: Stage-Gate, agile Stage-Gate, and innovation tools used by 80% of the Fortune 1000 – with Mitch Kemp of Stage-Gate International
TEI 060: Design Thinking for greater innovation – with IBM Design Director Karel Vredenburg
TEI 057: Applying the Jobs-to-be-Done Framework – with Chris Spiek
TEI 055: Solving challenges organizations create with product management and innovation – with Rich Mironov
TEI 054: 5 Steps for selecting the best product ideas – with SVP Peter Duggan
TEI 051: Creating Strategic Narratives and Imagineering Your Innovation Process – with Joe Tankersley
TEI 050: Use design heuristics to improve idea generation – with Seda Yilmaz, PhD
TEI 049: The right and wrong way to use a business case – with Steven Haines
TEI 048: Guiding Innovation at IBM and other Large Organizations – with CINO Linda Bernardi
TEI 047: Lessons from Design Thinking for Using Design in the FFE – with Giulia Calabretta, PhD.
TEI 045: Understand What Customers Need Before Developing a Product – with Tony Ulwick
TEI 044: The 2015 Challenges in Product Management Findings – with Brian Lawley
TEI 043: Metrics for New Product Development – with Allan Anderson, PhD
TEI 042: Applying User Experience Creates Products with High Value – with Larry Marine
TEI041: Using Story & Prototyping in a Design Thinking Framework – with Designer Mark Zeh
TEI 040: How LEGO is Using Customer Communities for Product Innovation – with Marc-Andre Bazergui
TEI 039: What Product Managers Need to Know about IP Protection – with Dan Brean
TEI 037: Using Games to Help Your Group Create Amazing Products – with Luke Hohmann
TEI 036: Product Development Lessons for New and Experienced Software Product Managers – with Senior VP Jeremy Dillingham
TEI 034: 6 Processes for Generating Ideas for Radical Innovations-with Michal Herzenstein
TEI 031: 4th Annual Study of Product Team Performance – with Greg Geracie
TEI 030: How Product Managers Create Products that Hook Customers–with Nir Eyal
TEI 029: Reflections on Being a Serial Innovator in a Large Organization–with Steve Pierz at Caterpillar
TEI 026: How to Design Meaningful Products by Focusing on User Experience – with Mark Capper
TEI 023: How Lead Users Guide Product Management at a Golf Training Device Company – with CEO Sam Froggatte
TEI 021: A Skunk Works for Creating Products and also How to Make Product Tradeoffs – with Eric P. Rose
TEI 020: How to Get a Product Management Job – with expert interview coach Gayle Laakmann McDowell
TEI 019: Applying the 5 Steps of Design Thinking – with Entrepreneur and Vango Founder Ethan Appleby
TEI 018: Product Management through the Eyes of a Cartoonist – with Kriti Vichare
TEI 016: Another New Podcast for Product Managers–with Nis Frome
TEI 015: Using the 4 Lenses of Innovation – with 2015 Global Leader of Innovation Award winner Rowan Gibson
TEI 014: How to Break Into Product Management or Change Industries-with Product Manager Lee Martucci
TEI 013: Getting the Product Manager / Developer Job You Want–with Recruiter Paul Freed
TEI 012: Applying Lean Product Development for a 50% Time Reduction- with CEO David Paulson
TEI 011: Building the product management community one meetup at a time – with Cindy Solomon
TEI 010: Using Lean to Run Experiments and Deliver Customer Value-with Ash Maurya
TEI 009: How a non-profit used an idea management system to create life-saving products–with Geoff Peters
TEI 008: Customer Research Approaches – with Market Researcher Brian Ottum, PhD
TEI 007: Simple Steps for Using the Minimal Viable Product Approach to Create a Product Customers Love–with Andrew Warner
TEI 006: Studies In Organizational and Open Innovation – with Researcher and Professor Karla Phlypo
TEI 005: How Relying on Aggregate Marketing Data Can Doom New Product Development – with CEO George Farkas
TEI 004: Use “What does that mean to you?” and Other Practices for Understanding What Customers Want – with Louise Musial
TEI 003: Innovation Lessons-Learned Creating StudioPress–Test Feasibility, Identify Trends, and More – with Brian Gardner
TEI 002: The Product Manager’s Two Most Powerful Questions: Ask “What Else” and “Why” for Understanding Users – with Industrial Designer Darshan Rane

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Earn Professional Certification

Earn Product Manager Certification

Professional certification gives you confidence. It is the critical step for increasing your influence over product strategy. Listen to help you earn professional certifications from PDMA and AIPMM, the only two international professional associations for product managers.

TEI 183: Bad habits experienced product managers should avoid-with Alicia Dixon
TEI 035: AIPMM is the Professional Association for Product Managers – with Therese Padilla
TEI 027: If You are a Product Manager, You Need to Know about PDMA–with Charlie Noble
TEI 017: Creating the ProdBOK – with Product Manager Greg Geracie

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Apply Deep Dives

Deep Dives for Product Managers

Listen to the skills that you need to move from product manager to product leader. Product managers with these skills earn 25% higher pay and are more likely to be in senior leadership roles.

Special: What Product Leaders Need To Know About Sales VPs And Working Well Together
TEI 286: Get the 5-step process that is changing how innovation works in organizations across the world – with Pete Newell
TEI 271 Flashback: How product managers look & sound like leaders – with Tom Henschel
TEI 245: How the best product managers make better use of their time – with John Cutler
TEI 242: How to be your best self as a product manager and all aspects of life – with Dr. Nima
TEI 230: Optimal health and performance for product managers – with Dr. Gus Vickery
TEI 225: Create a movement for a product – with Greg Satell
TEI 219: How Cisco innovates to beat competitors and deliver value – with Alex Goryachev
TEI 204: Do you know if your Go-to-Market strategy is ready to go – with Mike Smart
TEI 203: Portfolio Management – with Roger Warburton, PhD
TEI 202: How smart product leaders are leading transformation in their organization – with Kyle Nel
TEI 199: A panel discussion with women product VPs and Directors – moderated by Shaughnessy Speirs
TEI 194: A Deluxe case study for disruptive innovation before being disrupted – with Chris Clausen
TEI 190: The 6 dimensions of top achievers- with Arthur Carmazzi
TEI 176: How product managers can join the meaning revolution – with Fred Kofman
TEI 173: The CORE connective skills of product management – with Matt LeMay
TEI 171: How any organization can leverage Design Thinking to produce change-with Thomas Lockwood & Edgar Papke
TEI 162: How product managers can influence people – with Tom Henschel
TEI 160: How LEGO and others use a low-risk, high-value approach to product management – with David Robertson, PhD
TEI 158: Effective virtual meeting skills for product managers – with Dan Hoffman
TEI 152: The successful product manager is the self-aware product manager – with Tasha Eurich, PhD
TEI 151: What product managers should know about agile strategy – with Dan Montgomery
TEI 149: How to effectively lead innovators, part 1 – with Mike Mitchell, PhD
TEI 147: Making organizations phenomenal – with Joseph Michelli, PhD
TEI 145: From product manager to leader – with Ken Lane
TEI 144: What product managers can learn from Amanda Brinkman and Robert Herjavec – The Small Business Revolution movement
TEI 141: How product managers can better lead change – with Barbara Trautlein, PhD
TEI 139: Crisis management for product managers – with Jim Parham
TEI 138: The science behind success for product managers – with Eric Barker
TEI 137: How product managers look & sound like leaders – with Tom Henschel
TEI 134: 4 steps for building an innovation ecosystem- with Dave Oventhal, DBA
TEI 128: Creating better product teams – with Nate Walkingshaw
TEI 126: Mapping innovation – with Greg Satell
TEI 124: Business design for product managers – with Jay Peters
TEI 123: A product management view of Value Proposition Design – with Alex Osterwalder
TEI 121: How top product managers launch awesome products and build successful teams- with Richard Banfield
TEI 117: How Pitney Bowes built a Product Management Council – with Felicia Anderson
TEI 104: Storytelling for innovation – with Michael Margolis
TEI 102: Executive coaching for product managers – with Evan Roth
TEI 099: Speaking with confidence and gravitas – with Caroline Goyder
TEI 098: When product managers’ good ideas are not enough-with Samuel Bacharach
TEI 097: How product managers pitch and sell ideas to managers – with Chris Westfall
TEI 090: Agile product portfolio management- with Brent Barton
TEI 089: Intelligent disobedience for product managers-with Bob McGannon
TEI 084: Product portfolio management – with Carrie Nauyalis
TEI 080: Innovate like a startup – with Michael Docherty
TEI 076: Effectively pitching your ideas and influencing others – with Nancy Duarte
TEI 070: Innovation and product management at Chick-fil-A – with Steve Nedvidek
TEI 068: Making product concepts easy to understand- with Lee LeFever
TEI 059: Leading product teams and scaling a business- with Mike Paschal, Product EVP
TEI 056: 5 steps to becoming an innovative company – with innovation VP Michael Wynblatt
TEI 052: The Simple Approach for all Product Managers and Innovators to be Effective Communicators – with Curtis Fletcher
TEI 046: Building a Global Innovation Capability at a Large Enterprise – with Caterpillar Director of Innovation Ken Gray
TEI 033: Fostering Innovation via a Startup-With Tim Bates
TEI 032: Creating a Corporate Culture for Design Thinking-with Nathan Rosenberg
TEI 028: Creating an Innovation Group in a Large Organization–with VP of Innovation Jeff Honious
TEI 024: How to Create an Innovation Culture – with Braden Kelley
TEI 022: How 3M Triggers Innovation through Organizational Development – with practitioners Kimberly Johnson and A.B. Reynolds

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Transform the Organization

Product Mastery for Product Managers

Product managers are unique in organizations. You work across more functions than anyone. Your influence has grown. You see the organization as a system. Move from architecting better products to architecting a better organization.

TEI 143: Organization performance improvement for product managers – with Adam Cohen
TEI 136: Improving organizations with Design Thinking and Positive Change Leadership – with Gene Beyt
TEI 109: How product managers can design the organization they want – with John Latham, PhD
TEI061: Product managers are uniquely prepared to transform organizations for greater success – with John Latham, PhD

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Special

Sometimes episodes don't fit into the BEAT the Competition categories above. They are listed here.

Special: Create Continuous Innovation in Your Organization – with Ash Maurya
Special: Are You a Product Manager or a Problem Manager – with Steve Johnson
TEI 197: Small Business Revolution Series 3 – with Cam Potts
TEI 105: Highlights from valuable 2016 interviews with savvy product management insiders – with Chad McAllister, PhD
TEI 100: Celebrating 100 episodes for product managers – with host Chad McAllister
TEI 088: Product management for preparing the next generation of innovation leaders- with Youth Digital
TEI 058: How to 5X your product management career- with Allan Neil & Chad McAllister, PhD
TEI 053: The 26 Most Important Concepts for Product Managers and Innovators – with Chad McAllister, PhD
TEI 025: Enabling Future Innovation Leaders
TEI 001: Weekly Discussions for Product Managers, Developers, and Innovators–with Host Chad McAllister, PhD

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HOW WE HELP PRODUCT MANAGERS

We help product managers become product masters - influential drivers of product strategy - so they can consistently create products customers love without getting overwhelmed putting out fires. Learn about it in the Product Mastery Roadmap.

FOUNDER

Chad McAllister - Product Management and Innovation TrainingThe primary responsibilities for an organization are product management and innovation. They deliver value to customers. They're also exciting responsibilities for those properly equipped. That is my job - equipping product managers and innovators.
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Product Managers and Innovators!

Product Master Roadmap for Product Managers

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And become a Product Master:

    • - Develop the right products more often - as much as 5X
    • - Get the influence you want
    • - Drive product strategy, creating products customers love
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