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NPDP Reading List

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In addition to sections from the books shared in Unit 2, New Products Management and Leading Product Development, each module has additional reading materials. These materials are in the NPDP Study Guide, including reprints of the articles listed.

 

Book or Article

Chapter or Section

Introduction
NPDP Study Guide
  • Introduction Section
New Product Strategy
Leading Product Development
  • Chapter 1: The Leadership Challenge. Chapter 2: New Role for Senior Management
New Products Management
  • Chapter 3: Opportunity Identification and Selection
NPDP Study Guide
  • Strategy Section
New Product Process
New Products Management
  • Chapter 2: New Product Process
– Article –
  • “New Products” (In the NPDP Study Guide, New Product Process section)
NPDP Study Guide
  • New Product Development Process Section
Portfolio Management
– Article –
  • “New Products Portfolio Management (In the NPDP Study Guide, Portfolio Management section)
NPDP Study Guide
  • Portfolio Management Section
Teams, People and Organizational Issues
Leading Product Development
  • Chapter 4: Creating Consistently Effective Project Teams
New Products Management
  • Chapter 14: Development Team Management
NPDP Study Guide
  • Teams, etc Section
Tools and Metrics
New Products Management
  • Chapter 5: Problem-based Ideation (9th) / Finding and Solving Customers’ Problems (10th)
  • Chapter 11: Sales Forecasting
– Article –
  • “PDMA Success Measurement Project” (In the NPDP Study Guide, Tools and Metrics section)
NPDP Study Guide
  • Tools and Metrics Section
Market Research
New Products Management
  • Chapter 9: Concept Testing
  • Chapter 15: Product Use Testing
  • Chapter 18: Market Testing
NPDP Study Guide
  • Market Research Section
Comprehensive Review
NPDP Study Guide
  • Frameworks Section

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Current User Progress

Module 1 Getting Started+
Unit 1 Welcome – Instructions for Getting Started
Unit 2 Reading Resources – Two Books You Need
Unit 3 Training Schedule
Unit 4 Study Guide and Frameworks
Unit 5 NPDP Module 1 Expected Reading
Unit 6 Lesson 1 - Introduction to NPDP
Unit 7 Lesson 2 - About the Exam
Module 2 New Product Development Strategy+
Unit 1 NPDP Module 2 Expected Reading
Unit 2 Strategy Pre-Assessment
Unit 3 Lesson 1 - Introduction to Strategy
Unit 4 Lesson 2 - Platform Strategy
Unit 5 Lesson 3 - Market Strategy
Unit 6 Lesson 4 - Technology Strategy
Unit 7 Lesson 5 - Summary
Unit 8 Lesson 6 - Quiz
Module 3 New Product Development Process+
Unit 1 NPDP Module 3 Expected Reading
Unit 2 NPD Pre-Assessment
Unit 3 Lesson 1 - Introduction to New Product Development Process
Unit 4 Lesson 2 - Stage 1: Opportunity Identification
Unit 5 Lesson 3 - Stage 2: Concept Generation
Unit 6 Lesson 4 - Stage 3: Concept Evaluation
Unit 7 Lesson 5 - Stage 4: Development
Unit 8 Lesson 6 - Stage 5: Launch
Unit 9 Lesson 7 - Gates
Unit 10 Lesson 8 - NPD Process Examples
Unit 11 Lesson 9 - NPD Roles and Practices
Unit 12 Lesson 10 - Summary
Unit 13 Lesson 11 - Quiz
Module 4 Portfolio Management+
Unit 1 NPDP Module 4 Expected Reading
Unit 2 Portfolio Management Pre-Assessment
Unit 3 Lesson 1 - Introduction to Portfolio Management
Unit 4 Lesson 2 - Portfolio Management Practices
Unit 5 Lesson 3 - Portfolio Management Approaches
Unit 6 Lesson 4 - Summary
Unit 7 Lesson 5 - Quiz
Module 5 Teams, Organization, Culture & People+
Unit 1 NPDP Module 5 Expected Reading
Unit 2 Teams and Organizations Pre-Assessment
Unit 3 Lesson 1 - Introduction to Teams and Organizations
Unit 4 Lesson 2 - Team Support
Unit 5 Lesson 3 - Team Types
Unit 6 Lesson 4 - Summary
Unit 7 Lesson 5 - Quiz
Module 6 Tools & Metrics+
Unit 1 NPDP Module 6 Expected Reading
Unit 2 Tools & Metrics Pre-Assessment
Unit 3 Lesson 1 - Introduction to Tools
Unit 4 Lesson 2 - Tools used in Stage 1
Unit 5 Lesson 3 - Tools used in Stage 2
Unit 6 Lesson 4 - Tools used in Stage 3
Unit 7 Lesson 5 - Tools used in Stage 4
Unit 8 Lesson 6 - Tools used in Stage 5
Unit 9 Lesson 7 - Metrics for Innovation Projects
Unit 10 Lesson 8 - Summary
Unit 11 Lesson 9 - Quiz
Module 7 Market Research+
Unit 1 NPDP Module 7 Expected Reading
Unit 2 Market Research Pre-Assessment
Unit 3 Lesson 1 - Introduction to Market Research
Unit 4 Lesson 2 - Types of Research
Unit 5 Lesson 3 - Research Methods
Unit 6 Lesson 4 - Research Tools by NPD Stages
Unit 7 Lesson 5 - Summary
Unit 8 Lesson 6 - Quiz
Module 8 Comprehensive Review+
Unit 1 Lesson 1 - Frameworks
Unit 2 Lesson 2 - Practice Exam

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