NPDP Reading List

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In addition to sections from the books shared in Unit 2, New Products Management and Leading Product Development, each module has additional reading materials. These materials are in the NPDP Study Guide, including reprints of the articles listed.

 

Book or Article

Chapter or Section
Introduction
NPDP Study Guide
  • Introduction Section
New Product Strategy
Leading Product Development
  • Chapter 1: The Leadership Challenge. Chapter 2: New Role for Senior Management
New Products Management
  • Chapter 3: Opportunity Identification and Selection
NPDP Study Guide
  • Strategy Section
New Product Process
New Products Management
  • Chapter 2: New Product Process
– Article –
  • “New Products” (In the NPDP Study Guide, New Product Process section)
NPDP Study Guide
  • New Product Development Process Section
Portfolio Management
– Article –
  • “New Products Portfolio Management (In the NPDP Study Guide, Portfolio Management section)
NPDP Study Guide
  • Portfolio Management Section
Teams, People and Organizational Issues
Leading Product Development
  • Chapter 4: Creating Consistently Effective Project Teams
New Products Management
  • Chapter 14: Development Team Management
NPDP Study Guide
  • Teams, etc Section
Tools and Metrics
New Products Management
  • Chapter 5: Problem-based Ideation (9th) / Finding and Solving Customers’ Problems (10th)
  • Chapter 11: Sales Forecasting
– Article –
  • “PDMA Success Measurement Project” (In the NPDP Study Guide, Tools and Metrics section)
NPDP Study Guide
  • Tools and Metrics Section
Market Research
New Products Management
  • Chapter 9: Concept Testing
  • Chapter 15: Product Use Testing
  • Chapter 18: Market Testing
NPDP Study Guide
  • Market Research Section
Comprehensive Review
NPDP Study Guide
  • Frameworks Section
 

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