NPDP Reading List
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In addition to sections from the books shared in Unit 2, New Products Management and Leading Product Development, each module has additional reading materials. These materials are in the NPDP Study Guide, including reprints of the articles listed.
Book or Article |
Chapter or Section |
Introduction | |
NPDP Study Guide |
|
New Product Strategy | |
Leading Product Development |
|
New Products Management |
|
NPDP Study Guide |
|
New Product Process | |
New Products Management |
|
– Article – |
|
NPDP Study Guide |
|
Portfolio Management | |
– Article – |
|
NPDP Study Guide |
|
Teams, People and Organizational Issues | |
Leading Product Development |
|
New Products Management |
|
NPDP Study Guide |
|
Tools and Metrics | |
New Products Management |
|
– Article – |
|
NPDP Study Guide |
|
Market Research | |
New Products Management |
|
NPDP Study Guide |
|
Comprehensive Review | |
NPDP Study Guide |
|
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