NPDP  Module 7 Expected Reading

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Below is the expected readings for this module. Click here to see the entire reading list as well as information on the two books used for this e-course.

Book or Article

Chapter or Section
New Products Management
  • Chapter 9: Concept Testing
  • Chapter 15: Product Use Testing
  • Chapter 18: Market Testing
NPDP Study Guide
  • Market Research Section

 

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