NPDP Study Guide
We want you to have a bear-of-a-good-time learning about product innovation. From idea to launch, you will be exposed to valuable knowledge to help you and your group be more successful.
It is a PDF document with the content of each lesson.
The Frameworks contain key concepts you need to know for the NPDP exam. They won’t make much sense now, but will later as you proceed through each module. Use them to reinforce your review of the concepts.
URLs in the Study Guide may change since it was published. Below are updated URLs. If you find a URL does not work, please contact firstname.lastname@example.org.
|Other PDMA Terminology||http://www.pdma.org/p/cm/ld/fid=27|
|NPDP Test Process||http://www.pdma.org/p/cm/ld/fid=52|
|Related Readings…Low Cost Provider Strategy||http://www.gaebler.com/Low-Cost-Provider-Strategy.htm|
|Another Approach to Market Strategy||http://strategyn.com/our-results/|
|Related Readings…VideosandNPD Process Video||http://youtu.be/W0t-TEwC4FQhttp://youtu.be/iJvAQ80f5WA|
|Market Opportunity Analysis||http://www.highbeam.com/doc/1G1-108115102.html (registration required)|
|Teams, Organization, Culture, and People|
|50 Ways to Foster a Culture of Innovation||http://www.ideachampions.com/weblogs/archives/2009/12/50_ways_to_fost_1.shtml|
|Tools and Metrics|