Lesson 1 – Introduction to Market Research

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New Product Development Professional

Module 1	Getting Started	-
Unit 1	Welcome – Instructions for Getting Started
Unit 2	Reading Resources – Two Books You Need
Unit 3	Training Schedule
Unit 4	Study Guide and Frameworks
Unit 5	NPDP Module 1 Expected Reading
Unit 6	Lesson 1 - Introduction to NPDP
Unit 7	Lesson 2 - About the Exam
Module 2	New Product Development Strategy	-
Unit 1	NPDP Module 2 Expected Reading
Unit 2	Strategy Pre-Assessment
Unit 3	Lesson 1 - Introduction to Strategy
Unit 4	Lesson 2 - Platform Strategy
Unit 5	Lesson 3 - Market Strategy
Unit 6	Lesson 4 - Technology Strategy
Unit 7	Lesson 5 - Summary
Unit 8	Lesson 6 - Quiz
Module 3	New Product Development Process	-
Unit 1	NPDP Module 3 Expected Reading
Unit 2	NPD Pre-Assessment
Unit 3	Lesson 1 - Introduction to New Product Development Process
Unit 4	Lesson 2 - Stage 1: Opportunity Identification
Unit 5	Lesson 3 - Stage 2: Concept Generation
Unit 6	Lesson 4 - Stage 3: Concept Evaluation
Unit 7	Lesson 5 - Stage 4: Development
Unit 8	Lesson 6 - Stage 5: Launch
Unit 9	Lesson 7 - Gates
Unit 10	Lesson 8 - NPD Process Examples
Unit 11	Lesson 9 - NPD Roles and Practices
Unit 12	Lesson 10 - Summary
Unit 13	Lesson 11 - Quiz
Module 4	Portfolio Management	-
Unit 1	NPDP Module 4 Expected Reading
Unit 2	Portfolio Management Pre-Assessment
Unit 3	Lesson 1 - Introduction to Portfolio Management
Unit 4	Lesson 2 - Portfolio Management Practices
Unit 5	Lesson 3 - Portfolio Management Approaches
Unit 6	Lesson 4 - Summary
Unit 7	Lesson 5 - Quiz
Module 5	Teams, Organization, Culture & People	-
Unit 1	NPDP Module 5 Expected Reading
Unit 2	Teams and Organizations Pre-Assessment
Unit 3	Lesson 1 - Introduction to Teams and Organizations
Unit 4	Lesson 2 - Team Support
Unit 5	Lesson 3 - Team Types
Unit 6	Lesson 4 - Summary
Unit 7	Lesson 5 - Quiz
Module 6	Tools & Metrics	-
Unit 1	NPDP Module 6 Expected Reading
Unit 2	Tools & Metrics Pre-Assessment
Unit 3	Lesson 1 - Introduction to Tools
Unit 4	Lesson 2 - Tools used in Stage 1
Unit 5	Lesson 3 - Tools used in Stage 2
Unit 6	Lesson 4 - Tools used in Stage 3
Unit 7	Lesson 5 - Tools used in Stage 4
Unit 8	Lesson 6 - Tools used in Stage 5
Unit 9	Lesson 7 - Metrics for Innovation Projects
Unit 10	Lesson 8 - Summary
Unit 11	Lesson 9 - Quiz
Module 7	Market Research	-
Unit 1	NPDP Module 7 Expected Reading
Unit 2	Market Research Pre-Assessment
Unit 3	Lesson 1 - Introduction to Market Research
Unit 4	Lesson 2 - Types of Research
Unit 5	Lesson 3 - Research Methods
Unit 6	Lesson 4 - Research Tools by NPD Stages
Unit 7	Lesson 5 - Summary
Unit 8	Lesson 6 - Quiz
Module 8	Comprehensive Review	-
Unit 1	Lesson 1 - Frameworks
Unit 2	Lesson 2 - Practice Exam

Lesson 1 – Introduction to Market Research

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