6-3: Primary vs. Secondary Market Research

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RPM Experience 3.0

Module 1	0-Introduction	-
Unit 1	0-1: Navigating the Training
Unit 2	0-2: Module PDF
Unit 3	0-3: Introduction Pt 1
Unit 4	0-4: Introduction Pt 2
Unit 5	0-5: Quiz
Module 2	1-Product Innovation Management	-
Unit 1	1-0: Module PDF
Unit 2	1-1-1: Introduction
Unit 3	1-1-2: Critical Factors for Product Innovation Success
Unit 4	1-1-3: Role of the Product Manager
Unit 5	1-1-4: Managing Product Innovation
Unit 6	1-1-5: Project vs Product Management
Unit 7	1-2-1: What is the PLC
Unit 8	1-2-2: Crossing the Chasm
Unit 9	1-2-3: Managing the PLC
Unit 10	1-2-4a: Go-to-Market Strategy-What
Unit 11	1-2-4b: Go-to-Market Strategy-Who
Unit 12	1-2-4c: Go-to-Market Strategy-How
Unit 13	1-2-4d: Go-to-Market Strategy-Where
Unit 14	1-2-5: Roadmaps
Unit 15	1-3-1: Project Management
Unit 16	1-3-2: Risk Management
Unit 17	1-3-3: Metrics and Key Performance Indicators
Unit 18	1-3-4: Continuous Improvement
Unit 19	1-4-1: Module Takeaway
Unit 20	1-4-2: Module Quiz - Fast 15
Unit 21	1-4-3: Module Quiz – Full 40
Module 3	2-Strategy	-
Unit 1	2-1: Strategy Module PDF
Unit 2	2-2: Strategy Defined
Unit 3	2-3: Establishing the Organization’s Direction
Unit 4	2-4: Business and Corporate Strategy
Unit 5	2-5: Preparing for Strategy Development
Unit 6	2-6: Innovation Strategy
Unit 7	2-7: Strategic Frameworks
Unit 8	2-8: Strategies That Support Innovation
Unit 9	2-9: Open Innovation
Unit 10	2-10: Sustainable Innovation
Unit 11	2-11: Module Take Away
Unit 12	2-12: Module Quiz - Fast 15
Unit 13	2-13: Module Quiz - Full 40
Module 4	3-Portfolio	-
Unit 1	3-1: Portfolio Module PDF
Unit 2	3-2: What Is a Product Portfolio
Unit 3	3-3: Portfolio Value Creation
Unit 4	3-4: The Relationship of the Portfolio to Strategy
Unit 5	3-5: Selection of New Products for Development - Part 1
Unit 6	3-6: Selection of New Products for Development - Part 2
Unit 7	3-7: Portfolio-Selection of New Products for Development - Part 3
Unit 8	3-8: Review of Selecting Products
Unit 9	3-9: The Balanced Portfolio
Unit 10	3-10: Resource Allocation
Unit 11	3-11: Implementing Portfolio Management
Unit 12	3-12: Challenges and governance
Unit 13	3-13: Module Take Away
Unit 14	3-14: Module Quiz - Fast 15
Unit 15	3-15: Module Quiz - Full 40
Module 5	4-Process	-
Unit 1	4-1: Process Module PDF
Unit 2	4-2: Introduction to Product Innovation Process
Unit 3	4-3: Product Innovation Charter
Unit 4	4-4: Specific Product Development Processes and Methods
Unit 5	4-5: Stage-Gate
Unit 6	4-6: Integrated Product Development
Unit 7	4-7: Lean Product Development
Unit 8	4-8: Agile Product Development
Unit 9	4-9: Systems Engineering
Unit 10	4-10: Design Thinking
Unit 11	4-11: Lean Startup
Unit 12	4-12: Jobs to be Done
Unit 13	4-13: Comparing Product Innovation Process Models
Unit 14	4-14: Product Innovation Process Control
Unit 15	4-15: Module Take Away
Unit 16	4-16: Module Quiz - Fast 15
Unit 17	4-17: Module Quiz - Full 40
Module 6	5-Design and Development	-
Unit 1	5-1: Design & Development Module PDF
Unit 2	5-2: Context
Unit 3	5-3: Ideation
Unit 4	5-4: Concept Design Tools
Unit 5	5-5: Embodiment Design
Unit 6	5-6: Tools to Assist Embodiment Design
Unit 7	5-7: Initial Specifications
Unit 8	5-8: Quality Function Deployment
Unit 9	5-9: Design of Experiments
Unit 10	5-10: Usability Testing
Unit 11	5-11: Performance and Endurance Testing
Unit 12	5-12: Quality Assurance
Unit 13	5-13: Design for Manufacturing and Assembly
Unit 14	5-14: Design for Sustainability
Unit 15	5-15: Stingray Example
Unit 16	5-16: Module Takeaway
Unit 17	5-17: Module Quiz - Fast 15
Unit 18	5-18: Module Quiz - Full 40
Module 7	6-Market Research	-
Unit 1	6-1: Research Module PDF
Unit 2	6-2: Introduction
Unit 3	6-3: Primary vs. Secondary Market Research
Unit 4	6-4: Qualitative Market Research Methods
Unit 5	6-5: Quantitative Market Research Methods
Unit 6	6-6: Multivariate Research Methods
Unit 7	6-7: Product Use Testing
Unit 8	6-8: Test Markets and Market Testing
Unit 9	6-9: Market Research and Product Innovation Stages
Unit 10	6-10: Market Research Metrics
Unit 11	6-11: Module Takeaway
Unit 12	6-12: Module Quiz - Fast 15
Unit 13	6-13: Module Quiz - Full 40
Module 8	7-Culture, Teams & Leadership	-
Unit 1	7-1: Teams Module PDF
Unit 2	7-2: Innovation Culture and Climate
Unit 3	7-3: Management Responsibilities
Unit 4	7-4: Product Innovation Team Structures
Unit 5	7-5: Team Development
Unit 6	7-6: Leadership
Unit 7	7-7: Virtual Teams
Unit 8	7-8: Sustainability
Unit 9	7-9: Metrics
Unit 10	7-10: Module Takeaway
Unit 11	7-11: Module Quiz - Fast 15
Unit 12	7-12: Module Quiz - Full 40
Module 9	8-Full Throttle	-
Unit 1	8-1: Full Throttle Module PDF
Unit 2	8-2: Finish Strong
Unit 3	8-3: Module Quiz
Module 10	9-Comprehensive Review	-
Unit 1	9-1: Review Part 1
Unit 2	9-2: Review Part 2

6-3: Primary vs. Secondary Market Research

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