5-Ethnography & Social Media

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New Product Development Professional (NPDP) 2.0

Module 1	Introduction	-
Unit 1	0-Navigating the eCourse
Unit 2	Module 1 PDF
Unit 3	1-What to Expect & Scope
Unit 4	2-Seven Knowledge Areas
Unit 5	Quiz for Introduction
Unit 6	Questions?
Module 2	Strategy	-
Unit 1	Module 2 PDF
Unit 2	1-Strategy Provides Focus
Unit 3	2-What is Strategy
Unit 4	Quiz for Strategy 1 & 2
Unit 5	3-Organizational Direction
Unit 6	4-Business Strategy
Unit 7	Quiz for Strategy 3 & 4
Unit 8	5-Innovation Strategy
Unit 9	6-Innovation Frameworks
Unit 10	Quiz for Strategy 5 & 6
Unit 11	7-Platforms
Unit 12	8-Technology
Unit 13	Quiz for Strategy 7 & 8
Unit 14	9-Marketing
Unit 15	Quiz for Strategy 9
Unit 16	10-Intellectual Property
Unit 17	11-Capability
Unit 18	Quiz for Strategy 10 & 11
Unit 19	12-Summary
Unit 20	Comprehensive Strategy Quiz
Unit 21	Questions?
Module 3	Portfolio Management	-
Unit 1	Module 3 PDF
Unit 2	1-Product Portfolio Management
Unit 3	2-Portfolio & Strategy
Unit 4	Quiz for Portfolio 1 & 2
Unit 5	3-Product Selection
Unit 6	Quiz for Portfolio 3
Unit 7	4-Balanced Portfolio
Unit 8	Quiz for Portfolio 4
Unit 9	5-Resource Allocation
Unit 10	6-Management Roles
Unit 11	Quiz for Portfolio 5 & 6
Unit 12	7-Summary
Unit 13	Comprehensive Portfolio Management Quiz
Unit 14	Questions?
Module 4	New Products Process	-
Unit 1	Module 4 PDF
Unit 2	1-New Product Process
Unit 3	2-Processes and Methods
Unit 4	Quiz for Product Process 1 & 2
Unit 5	3-Stage-Gate
Unit 6	Quiz for Product Process 3
Unit 7	4-Integrated Product Development
Unit 8	5-Lean Product Development
Unit 9	Quiz for Product Process 4 & 5
Unit 10	6-Agile Product Development
Unit 11	Quiz for Product Process 6
Unit 12	7-Comparison of Methods
Unit 13	Quiz for Product Process 7
Unit 14	8-Governance
Unit 15	9-PIC
Unit 16	Quiz for Product Process 8 & 9
Unit 17	10-Summary
Unit 18	Comprehensive Product Process Quiz
Unit 19	Questions?
Module 5	Culture, Organization & Teams	-
Unit 1	Module 5 PDF
Unit 2	1-Culture, Organization & Teams
Unit 3	Quiz for Culture, Organization & Teams 1
Unit 4	2-Management Roles
Unit 5	Quiz for Culture, Organization & Teams 2
Unit 6	3-Team Roles and Responsibilities
Unit 7	Quiz for Culture, Organization & Teams 3
Unit 8	4-Matrix Structures
Unit 9	Quiz for Culture, Organization & Teams 4
Unit 10	5-Summary
Unit 11	Comprehensive Quiz for Culture, Organization & Teams
Unit 12	Questions?
Module 6	Tools & Metrics	-
Unit 1	Module 6 PDF
Unit 2	1-Tools & Metrics
Unit 3	Quiz for Tools & Metrics 1
Unit 4	2-Feasibility Analysis
Unit 5	3-Forecasting
Unit 6	Quiz for Tools & Metrics 2 & 3
Unit 7	4-Financial Analysis
Unit 8	Quiz for Tools & Metrics 4
Unit 9	5-Specifications
Unit 10	Quiz for Tools & Metrics 5
Unit 11	6-Design Tools
Unit 12	Quiz for Tools & Metrics 6
Unit 13	7-Project Management
Unit 14	Quiz for Tools & Metrics 7
Unit 15	8-Risk Management
Unit 16	9-Performance Metrics
Unit 17	Quiz for Tools & Metrics 8 & 9
Unit 18	10-Summary
Unit 19	Comprehensive Quiz for Tools & Metrics
Unit 20	Questions?
Module 7	Market Research	-
Unit 1	Module 7 PDF
Unit 2	1-Market Research
Unit 3	2-Secondary vs Primary Research
Unit 4	3-Qualitative and Quantitative Research
Unit 5	Quiz for Market Research 1, 2 & 3
Unit 6	4-Focus Groups & Site Visits
Unit 7	Quiz for Market Research 4
Unit 8	5-Ethnography & Social Media
Unit 9	Quiz for Market Research 5
Unit 10	6-Surveys
Unit 11	7-Pre-launch Product Testing
Unit 12	Quiz for Market Research 6 & 7
Unit 13	8-Multivariate Research
Unit 14	9-Crowds & Big Data
Unit 15	10-Stages of NPD
Unit 16	Quiz for Market Research 8, 9 & 10
Unit 17	11-Scenarios
Unit 18	12-Summary
Unit 19	Comprehensive Market Research Quiz
Unit 20	Questions?
Module 8	Lifecycle Management	-
Unit 1	Module 8 PDF
Unit 2	1-Life Cycle Management
Unit 3	Quiz for Life Cycle Management 1
Unit 4	2-Managing the Life Cycle
Unit 5	3-Implications
Unit 6	Quiz for Life Cycle Management 2 & 3
Unit 7	4-What of Go-to-Market
Unit 8	5-Who of Go-to-Market
Unit 9	6-How of Go-to-Market
Unit 10	7-Where of Go-to-Market
Unit 11	Quiz for Life Cycle Management 4 to 7
Unit 12	8-Sustainability
Unit 13	9-Sustainability and Strategy
Unit 14	10-Sustainability and Portfolio
Unit 15	Quiz for Life Cycle Management 8, 9 & 10
Unit 16	11-Sustainability and Process
Unit 17	12-Sustainability Tools
Unit 18	Quiz for Life Cycle Management 11 & 12
Unit 19	13-Summary
Unit 20	NPDP-Life Cycle Management Comprehensive
Unit 21	Questions?
Module 9	Comprehensive Review	-
Unit 1	1-Review Part 1
Unit 2	2-Review Part 2
Unit 3	Questions?

5-Ethnography & Social Media

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