5-4: Qualitative Market Research Methods

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RPM Experience 2.0

Module 1	0 - Introduction	-
Unit 1	0-1: Navigating the Training
Unit 2	0-2: Notes for All Modules
Unit 3	0-3: Module PDF
Unit 4	0-4: What to Expect
Unit 5	0-5: Quiz
Module 2	1-Strategy	-
Unit 1	1-1: Module PDF
Unit 2	1-2: Strategy Defined
Unit 3	1-3: Establishing the Organization’s Direction
Unit 4	1-4: Business and Corporate Strategy
Unit 5	1-5: Preparing for Strategy Development
Unit 6	1-6: Innovation Strategy
Unit 7	1-7: Strategic Frameworks
Unit 8	1-8: Strategies That Support Innovation
Unit 9	1-9: Open Innovation
Unit 10	1-10: Sustainable Innovation
Unit 11	1-11: Module Take Away
Unit 12	1-12: Module Quiz
Module 3	2-Portfolio	-
Unit 1	2-1: Module PDF
Unit 2	2-2: What Is a Product Portfolio
Unit 3	2-3: The Relationship of the Portfolio to Strategy
Unit 4	2-4: Selection of New Products for Development
Unit 5	2-5: The Balanced Portfolio
Unit 6	2-6: Resource Allocation
Unit 7	2-7: Implementing Portfolio Management Systems & Metrics
Unit 8	2-8: Module Take Away
Unit 9	2-9: Module Quiz
Module 4	3-Process	-
Unit 1	3-1: Module PDF
Unit 2	3-2: Introduction to Product Innovation Process
Unit 3	3-3: Product Innovation Charter
Unit 4	3-4: Specific Product Development Processes and Methods
Unit 5	3-5: Stage-gate®
Unit 6	3-6: Integrated Product Development
Unit 7	3-7: Lean Product Development
Unit 8	3-8: Agile Product Development
Unit 9	3-9: Systems Engineering
Unit 10	3-10: Design Thinking
Unit 11	3-11: Lean Startup
Unit 12	3-12: Comparing Product Innovation Process Models
Unit 13	3-13: Product Innovation Process Control
Unit 14	3-14: Module Take Away
Unit 15	3-15: Module Quiz
Module 5	4-Tools	-
Unit 1	4-1: Module PDF
Unit 2	4-2: Context
Unit 3	4-3: Ideation
Unit 4	4-4: Concept Design Tools
Unit 5	4-5: Embodiment Design
Unit 6	4-6: Initial Design Specifications
Unit 7	4-7: Detailed Design and Specification
Unit 8	4-8: Fabrication and Assembly Tools
Unit 9	4-9: Module Takeaway
Unit 10	4-10: Module Quiz
Module 6	5-Market Research	-
Unit 1	5-1: Module PDF
Unit 2	5-2: Introduction
Unit 3	5-3: Market Research Methods
Unit 4	5-4: Qualitative Market Research Methods
Unit 5	5-5: Quantitative Market Research Methods
Unit 6	5-6: Multivariate Research Methods
Unit 7	5-7: Product Use Testing
Unit 8	5-8: Test Markets and Market Testing
Unit 9	5-9: Market Research and Product Innovation Stages
Unit 10	5-10: Market Research Metrics
Unit 11	5-11: Module Takeaway
Unit 12	5-12: Module Quiz
Module 7	6-Teams	-
Unit 1	6-1: Module PDF
Unit 2	6-2: Innovation Culture and Climate
Unit 3	6-3: Management Responsibilities
Unit 4	6-4: Product Innovation Team Structures
Unit 5	6-5: Team Development
Unit 6	6-6: Leadership
Unit 7	6-7: Virtual Teams
Unit 8	6-8: Sustainability
Unit 9	6-9: Metrics
Unit 10	6-10: Module Takeaway
Unit 11	6-11: Module Quiz
Module 8	7-Innovation Management	-
Unit 1	7-1: Module PDF
Unit 2	7-2: Introduction
Unit 3	7-3: Critical Factors for Product Innovation Success
Unit 4	7-4: Managing Product Innovation
Unit 5	7-5: What is the PLC
Unit 6	7-6: Managing the PLC
Unit 7	7-7: Product Manager’s Role
Unit 8	7-8a: Go-to-Market Strategy-What
Unit 9	7-8b: Go-to-Market Strategy-Who
Unit 10	7-8c: Go-to-Market Strategy-How
Unit 11	7-8d: Go-to-Market Strategy-Where
Unit 12	7-9: Roadmaps
Unit 13	7-10: Feasibility Analysis
Unit 14	7-11: Demand and Sales Forecast
Unit 15	7-12: Financial Analysis
Unit 16	7-13: Project Management
Unit 17	7-14: Risk Management
Unit 18	7-15: Metrics and Key Performance Indicators
Unit 19	7-16: Module Takeaway
Unit 20	7-17: Module Quiz
Module 9	8-Full Throttle	-
Unit 1	8-1: Module PDF
Unit 2	8-2: Finish Strong
Unit 3	8-3: Module Quiz
Module 10	9-Comprehensive Review	-
Unit 1	9-1: Review Part 1
Unit 2	9-2: Review Part 2
Unit 3	9-3: Questions!

5-4: Qualitative Market Research Methods

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