What Customers Want Part A – Core Concepts

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IDEA Framework Pre-Launch

Module 1	Getting Started	-
Unit 1	Welcome to the IDEA Framework
Unit 2	Learning Calendar
Unit 3	Suggested Reading
Unit 4	References Used in the eCourse
Unit 5	Product Mastery Roadmap
Unit 6	Welcome Video
Unit 7	Essential Scaffolding
Unit 8	Product Management is Innovation
Module 2	(I)DEA - Ideate	-
Unit 1	Welcome to Module 2
Unit 2	Ideate Overview
Unit 3	Strategy and Culture - Part 1
Unit 4	Strategy and Culture - Part 2
Unit 5	Strategy and Culture - Part 3
Unit 6	Innovation Culture Interviews
Unit 7	Strategy & Culture Resources
Unit 8	Ideation Frameworks - Part 1
Unit 9	Idea Management System Resources
Unit 10	Ideation Frameworks - Part 2
Unit 11	Blue Ocean and Value Innovation Resources
Unit 12	Ideation Frameworks - Part 3
Unit 13	IDEO Deep Dive and Design Thinking Resources
Unit 14	Ideation Tools
Unit 15	Ideation Tools Resources
Unit 16	Minimal Viable Business Case
Unit 17	Minimal Viable Business Case Resources
Module 3	I(D)EA - Develop	-
Unit 1	Develop Overview Part A - Purpose and Stage-Gate
Unit 2	Develop Overview Part B - Activities
Unit 3	What Customers Want Part A - Core Concepts
Unit 4	What Customers Want Part B - Inputs & Who
Unit 5	What Customers Want Part C - Concept Test
Unit 6	What Customers Want Part D - Documents
Unit 7	What Customers Want Part E - Gate
Unit 8	What Customers Want Resources
Unit 9	Discussion - What Customers Want
Unit 10	Planning for Success Part A
Unit 11	Planning for Success Part B
Unit 12	Planning for Success Part C
Unit 13	Planning for Success Resources
Unit 14	Discussion - Planning for Success
Unit 15	Executing for Excellence Part A
Unit 16	Executing for Excellence Part B
Unit 17	Executing for Excellence Part C
Unit 18	Executing for Excellence Part D
Unit 19	Executing for Excellence Resources
Unit 20	Discussion - Executing for Excellence
Unit 21	Test Before Launching Part A
Unit 22	Test Before Launching Part B
Unit 23	Test Before Launching Part C
Unit 24	Test Before Launching Part D
Unit 25	Test Before Launching Resources
Unit 26	Discussion - Test Before Launching
Unit 27	Take it Full Circle Part A
Unit 28	Exercise - Take it Full Circle
Unit 29	Take it Full Circle Part B
Unit 30	Take it Full Circle Resources
Unit 31	Discussion - Take it Full Circle
Module 4	ID(E)A - Evolve	-
Unit 1	Evolve Overview Part A
Unit 2	Evolve Overview Part B
Unit 3	Prepare for Launch Part A
Unit 4	Prepare for Launch Part B
Unit 5	Exercise - Product Life Cycle Model
Unit 6	Prepare for Launch Part C
Unit 7	Prepare for Launch Part D
Unit 8	Exercise - Market Models
Unit 9	Prepare for Launch Part E
Unit 10	Launch Resources
Unit 11	Discussion - Prepare for Launch & Launch
Unit 12	Grow Fast Part A
Unit 13	Grow Fast Part B
Unit 14	Discussion - Growing Fast
Unit 15	Mature for the Duration Part A
Unit 16	Mature for the Duration Part B
Unit 17	Discussion - Maturity
Unit 18	Navigate the Decline Part A
Unit 19	Navigate the Decline Part B
Unit 20	Discussion - Navigating the Decline
Unit 21	Manage Retirement Part A
Unit 22	Manage Retirement Part B
Unit 23	Discussion - Retiring
Module 5	IDE(A) - Accelerate	-
Unit 1	Accelerate Overview
Unit 2	Portfolio Management Part A
Unit 3	Portfolio Management Part B
Unit 4	Team Management Part A
Unit 5	Team Management Part B
Unit 6	Project Management Part A
Unit 7	Project Management Part B
Unit 8	Project Management Part C
Unit 9	Lean Thinking Part A
Unit 10	Design Thinking Resources
Unit 11	Lean Thinking Part B
Unit 12	Lean Thinking Part C
Unit 13	Lean Thinking Part D
Unit 14	Lean Thinking Part E
Unit 15	Lean Thinking Part F
Unit 16	Lean Thinking Part G
Unit 17	Lean Thinking Part H
Unit 18	Lean Startup Resources
Unit 19	Meaningful Metrics
Unit 20	Meaningful Metrics Resources
Module 6	Wrap-up	-
Unit 1	Wrap-up

What Customers Want Part A – Core Concepts

HOW WE HELP PRODUCT MANAGERS

Founder

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