What Customers Want Part B – Inputs & Who

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IDEA Framework

Module 1	Getting Started	-
Unit 1	Welcome to the IDEA Framework
Unit 2	IDEA Framework Overview
Unit 3	Learning Calendar
Unit 4	Suggested Reading
Unit 5	References Used in the eCourse
Unit 6	Product Mastery Roadmap
Unit 7	Discussion - Introduction
Unit 8	Essential Scaffolding - Part 1
Unit 9	Essential Scaffolding - Part 2
Unit 10	Product Management is Innovation
Unit 11	Discussion - Innovation Barriers
Module 2	(I)DEA - Ideate	-
Unit 1	Welcome to Ideate
Unit 2	Ideate Overview
Unit 3	Strategy & Culture Part 1 - SILA
Unit 4	Strategy & Culture Part 2 - Inputs
Unit 5	Strategy & Culture Part 3 - Tools
Unit 6	Discussion - Strategy & Culture
Unit 7	Strategy & Culture Interviews
Unit 8	Strategy & Culture Resources
Unit 9	Activity - Strategy & Culture
Unit 10	Ideation Frameworks Part 1 - IMS
Unit 11	Idea Management System Resources
Unit 12	Discussion - Innovation Approach
Unit 13	Ideation Frameworks Part 2 - Blue Ocean
Unit 14	Blue Ocean and Value Innovation Resources
Unit 15	Ideation Frameworks Part 3 - Design Thinking
Unit 16	IDEO Deep Dive and Design Thinking Resources
Unit 17	Discussion - IDEO/Design Thinking
Unit 18	Ideation Tools
Unit 19	Ideation Tools Resources
Unit 20	Discussion - Ideation Tools
Unit 21	Minimal Viable Business Case
Unit 22	Minimal Viable Business Case Resources
Unit 23	Discussion - Business Case
Unit 24	Moving from Ideate to Develop
Unit 25	Additional Ideate Resources
Module 3	I(D)EA - Develop	-
Unit 1	Welcome to Develop
Unit 2	Develop Overview Part A - Purpose and Stage-Gate
Unit 3	Develop Overview Part B - Activities
Unit 4	What Customers Want Part A - Core Concepts
Unit 5	What Customers Want Part B - Inputs & Who
Unit 6	What Customers Want Part C - Concept Test
Unit 7	What Customers Want Part D - Documents
Unit 8	What Customers Want Part E - Gate
Unit 9	What Customers Want Part F - VOC
Unit 10	What Customers Want Resources
Unit 11	Discussion - What Customers Want
Unit 12	Planning for Success Part A - Test Everything
Unit 13	Planning for Success Part B - Product Book
Unit 14	Planning for Success Part C - Gate Meetings
Unit 15	Planning for Success Resources
Unit 16	Discussion - Planning for Success
Unit 17	Executing for Excellence Part A - A Case Study
Unit 18	Executing for Excellence Part B - Build
Unit 19	Executing for Excellence Part C - Adjust
Unit 20	Executing for Excellence Part D - Gate Reviews
Unit 21	Executing for Excellence Resources
Unit 22	Discussion - Executing for Excellence
Unit 23	Test Before Launching Part A - Context
Unit 24	Test Before Launching Part B - Principles
Unit 25	Test Before Launching Part C - Activities
Unit 26	Test Before Launching Part D - Gate Review
Unit 27	Test Before Launching Resources
Unit 28	Discussion - Test Before Launching
Unit 29	Take it Full Circle Part A - Staying Ahead
Unit 30	Activity - Take it Full Circle
Unit 31	Take it Full Circle Part B - Activities
Unit 32	Take it Full Circle Resources
Unit 33	Discussion - Take it Full Circle
Unit 34	Additional Develop Resources
Module 4	ID(E)A - Evolve	-
Unit 1	Welcome to Evolve
Unit 2	Evolve Overview Part A - Models
Unit 3	Evolve Overview Part B - Activities
Unit 4	Prepare for Launch Part A - Context
Unit 5	Prepare for Launch Part B - PLC
Unit 6	Activity - Product Life Cycle Model
Unit 7	Discussion - Life Cycle
Unit 8	Prepare for Launch Part C - Diffusion
Unit 9	Prepare for Launch Part D - Chasm
Unit 10	Exercise - Market Models
Unit 11	Prepare for Launch Part E - Activities
Unit 12	Why Products Fail
Unit 13	Launch Resources
Unit 14	Discussion - Prepare for Launch & Launch
Unit 15	Grow Fast Part A - Identification
Unit 16	Grow Fast Part B - Acceleration
Unit 17	Discussion - Growing Fast
Unit 18	Mature for the Duration Part A - Recognizing
Unit 19	Mature for the Duration Part B - Considerations
Unit 20	Discussion - Maturity
Unit 21	Navigate the Decline Part A - Signs
Unit 22	Navigate the Decline Part B - Segments
Unit 23	Discussion - Navigating the Decline
Unit 24	Manage Retirement Part A - 6 Reasons
Unit 25	Manage Retirement Part B - Actions
Unit 26	Discussion - Retiring
Unit 27	Additional Evolve Resources
Module 5	IDE(A) - Accelerate	-
Unit 1	Welcome to Accelerate
Unit 2	Accelerate Overview
Unit 3	Portfolio Management Part A - Explanation
Unit 4	Portfolio Management Part B - Interview
Unit 5	Discussion - Portfolio Management
Unit 6	Team Management Part A - Essentials
Unit 7	Team Management Part B - Interview
Unit 8	Discussion - Team Management
Unit 9	Project Management Part A - Plan vs Agile
Unit 10	Project Management Part B - Waterfall
Unit 11	Project Management Part C - Courage
Unit 12	Discussion - Project Management
Unit 13	Lean Thinking Part A - Design Thinking
Unit 14	Design Thinking Resources
Unit 15	Lean Thinking Part B - Lean Startup
Unit 16	Lean Thinking Part C - Business Model
Unit 17	Lean Thinking Part D - Rollout
Unit 18	Lean Thinking Part E - 10X Rollout
Unit 19	Lean Thinking Part F - Problem/Solution
Unit 20	Lean Thinking Part G - Offers
Unit 21	Lean Thinking Part H - Interviews
Unit 22	Discussion - Lean Thinking
Unit 23	Lean Startup Resources
Unit 24	Meaningful Metrics
Unit 25	Meaningful Metrics Resources
Unit 26	Additional Accelerate Resources
Unit 27	Discussion - Accelerate
Module 6	Wrap-up	-
Unit 1	Welcome & Congratulations!
Unit 2	Wrap-up
Unit 3	Discussion - Keep Innovating!

What Customers Want Part B – Inputs & Who

HOW WE HELP PRODUCT MANAGERS

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