Tools for Creating Market-Winning Products
Lesson #8 of Turning Ideas into Market-Winning Products.
Wow, what an incredible journey! From the last 7 lessons, you can now:
- Defend why product development, management, and innovation is vital to the success of organizations.
- Explain why those who are involved in product innovation have a significant impact on organizations and control their own success, along with providing examples of famous product managers.
- Clearly identify and describe the nature of products, product development, product management, and product innovation.
- Construct a 3-part innovation model and describe some of the activities in the Managed Front End, New Product Development, and Product Lifecycle management.
- Identify the phases and gates product process frequently used in organizations to develop products.
Continue to use the innovation model as scaffolding to relate the practices and process you learn as a product developer and manager.
How to Succeed in Product Management, Development, and Innovation
If you are currently in or interested in moving to a role developing, managing, and innovating products, you’ll require more information.
First, if you don’t already have the book Turning Ideas into Market-Winning Products, get is now at Amazon.
Take the next step and continue your skill development to adopt the language and concepts used by CEOs of the most innovative companies on Planet Earth, to produce products admired by consumers everywhere.
The book contains information from this free course but presents much more detail in a conversational manner, illustrating many conceptual and real examples from product teams.
This is for you if you fit any of the following roles…
1. Employees moving into a product management, development, or an innovation role as a team member or leader. Very often, engineers, project managers, marketers, trainers, and others become important contributors to product development teams. Those who learn that product development and management is a discipline with processes and practices will excel in their new roles.
2. CEOs, VPs of Engineering & Marketing, executives responsible for product development, and businesses wanting to create a culture of innovation and improve product development success. This short guide can be used to get everyone on the same page by explaining the terminology and activities for innovation.
After reading the book, you will be able to:
- Discuss the similarities and differences between product development, product management, and innovation.
- Compare and contrast product and project management and describe how project management is a tool for product managers.
- Craft the proper alignment between organization strategy, organization culture, and innovation strategy.
- Construct steps for finding lots of ideas, refining the ideas, and crafting concepts for products.
- Distinguish ideas-first approaches from needs-first approaches and describe the basic elements of each.
- Recognize voice of the customer ideation methods and conduct ideation groups using the Nominal Group Technique.
- Apply the Minimum Viable Product method to your product development efforts to decrease time and resources while increasing your understanding of customers’ problems.
- Describe how a new product development process is structured and what the primary components are.
- Use the activities that occur during the Conceive phase of product development.
- Apply the activities that occur in the Plan phase of developing products.
- Express the activities that occur during the Develop phase of the product development process.
- Utilize the activities that occur in the Qualify phase of product development.
- Describe the work that occurs during the Launch of a new product.
- Illustrate the Deliver period of a product and list the related product management activities.
- Recognize the reasons for Retiring a product and categorize the associated activities.
Even More Resources for Successful Product Innovators
Podcast – Weekly Interviews for Product Managers, Developers, and Innovators: each week discover valuable lessons to make you more successful, told by product professionals who know their craft. You will hear examples of what not to do as well as the best practices that created products customers love. Guests also share how to get the product career you want.
Training – Online, virtual, and f2f options:
- I provide convenient online self-paced training for individuals to earn professional recognition as product managers and innovators.
- The Rapid Product Mastery (RPM) Experience enables groups of product managers or product teams to have higher performance in only 9-weeks, meeting virtually 75-minutes a week. This improves how people work together an individual performance better than anything else you’ve tired.
- From Design Thinking Boot Camps, MVP Creation Boot Camps, to in-person offerings of our online training, we have solutions to help your team. Please email me directly to discuss: chad@ProductInnovationEducators.
Chad McAllister, PhD
Chief Product Master at Product Mastery Now
P.S. Thank You for contributing to the profession of product management, development, and innovation by using these lessons to improve your skills. I would love to hear about the problems you encounter as a product professional. Please email me at chad@ProductMasteryNow.com.