Lesson #8 of Turning Ideas into Market-Winning Products.
Wow, what an incredible journey! From the last 7 lessons, you can now:
- Defend why product development, management, and innovation is vital to the success of organizations.
- Explain why those who are involved in product innovation have significant impact on organizations and control their own success, along with providing examples of famous product managers.
- Clearly identify and describe the nature of products, product development, product management, and product innovation.
- Construct a 3-part innovation model and describe some of the activities in the Managed Front End, New Product Development, and Product Lifecycle management.
- Identify the phases and gates product process frequently used in organizations to develop products.
Continue to use the innovation model as scaffolding to relate the practices and process you learn as a product developer and manager.
How to Succeed in Product Development, Management, and Innovation
If you are currently in or interested in moving to a role developing, managing, and innovating products, you’ll require more information. The 5-Star eBook, also titled Turning Ideas into Market-Winning Products, aligns to this course and is available on Amazon.
Take the next step and continue your training to adopt the language and concepts used by CEOs of the most innovative companies on Planet Earth, to produce products admired by consumers everywhere.
The book contains the information from this free course but presents much more detail in a conversational manner, illustrating many conceptual and real examples from product teams.
This is for you if you fit any of the following roles…
1. Employees moving into a product management, development, or an innovation role as a team member or leader. Very often, engineers, project managers, marketers, trainers, and others become important contributors to product development teams. Those who learn that product development and management is a discipline with processes and practices will excel in their new roles.
2. CEOs, VPs of Engineering & Marketing, executives responsible for product development, and businesses wanting to create a culture of innovation and improve product development success. This short guide can be used to get everyone on the same page by explaining the terminology and activities for innovation.
After reading the book, you will be able to:
- Discuss the similarities and differences between product development, product management, and innovation.
- Compare and contrast product and project management and describe how project management is a tool for product managers.
- Craft the proper alignment between organization strategy, organization culture, and innovation strategy.
- Construct steps for finding lots of ideas, refining the ideas, and crafting concepts for products.
- Distinguish ideas-first approaches from needs-first approaches and describe the basic elements of each.
- Recognize voice of the customer ideation methods and conduct ideation groups using the Nominal Group Technique.
- Apply the Minimum Viable Product method to your product development efforts to decrease time and resources while increasing your understanding of customers’ problems.
- Describe how a new product development process is structured and what the primary components are.
- Use the activities that occur during the Conceive phase of product development.
- Apply the activities that occur in the Plan phase of developing products.
- Express the activities that occur during the Develop phase of the product development process.
- Utilize the activities that occur in the Qualify phase of product development.
- Describe the work that occurs during the Launch of a new product.
- Illustrate the Deliver period of a product and list the related product management activities.
- Recognize reasons for Retiring a product and categorize the associated activities.
Even More Resources for Successful Product Innovators
Gain instant access to the following resources used by thousands of innovators like you:
Blog – The Everyday Innovator™ : this is my professional blog where I write about: (1) findings from interviews with product professionals, innovators, and business owners, (2) product innovation concepts, and (3) lessons in product development, management, and innovation from current examples found in the news.
Podcast – Weekly Interviews for Product Managers, Developers, and Innovators: each week I have a discussion with people who have valuable experiences and knowledge to help you be more successful developing and managing products. You will hear examples of what not to do as well as the best practices that created products customers love. Guests also share how to craft the product career you want.
Online eCourses – Foundations of Product Innovation Leadership : product development, management, and innovation roles inside organizations are rapidly rising to prominence and increasing in number. Skilled professionals are valued and sought for their ability to lead product innovation efforts. The Foundations of Product Innovation Leadership online courses and collaborative forums prepare you to contribute to and lead product teams. The core courses dive deeply into the practices used in the Managed Front End, New Product Development, and Product Lifecycle management. These courses are your best choice for effective and cost-efficient product innovation training. While they teach many concepts, best practices, and tools for avoiding mistakes, most importantly they will prepare you to know what questions to ask about the best innovation strategy and framework for your organization. They enable you to look before leaping.
Certification eCourse – Preparation for AIPMM Certification : prepare for the Association of International Product Marketers and Managers (AIPMM) Certified Innovation Leader (CIL) credential. This distinguishing credential is for professionals involved in and responsible for product development and innovation management. Earn this certification from the largest professional group for product, innovation, and marketing managers. The eCourse also contains several templates and tools product managers frequently use. An example is this Marketing Plan Template (in RTF format suitable for most word processors).
Certification eCourse – Preparation for PDMA Certification : the Product Development and Management Association (PDMA) is the oldest global advocate for product development and management professionals. Earn the New Product Development Professional (NPDP) certification to demonstrate your professionalism and competency in new product development.
Yeah, you know it – Keep innovating,
The Everyday Innovator™