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Turning Ideas into Market-Winning Products
If you are moving into a product role you need to know this information.
The roles most directly responsible for the success or failure of an organization are those involved in product development, management, and innovation.
Careers are made when a great idea becomes a legendary product.
Are you stepping into a product development role at your company? The fundamentals of innovation will point you in the right direction.
This short eCourse lays it out for you:
Speak the language of product development professionals so you can confidently take your place at the table.
- Understand the logic behind groundbreaking innovation – and learn how to put it to use quickly.
- Determine “value,” and see how different companies make a memorable impression on people whose opinions matter most.
- Visualize the separation between product development and lifecycle management, and implement meaningful, fresh practices in each.
- Interpret what the customer sees and doesn’t see – and incorporate crowd-sourced information even if they can’t “put it into words.”
- Enhance your team’s success by knowing the “best next steps” for managing a high performance product development team.
Get the first of the FREE 8-part eCourse Market-Winning Products now.
The primary responsibilities for an organization are product management and innovation. They deliver value to customers. They're also exciting responsibilities for those properly equipped. That is my job - equipping product managers and innovators. 