Foundations of Product Innovation Leadership…
The Managed Front End
Product developers and innovators need to find ideas and product concepts that will delight customers. This involves many challenges, including…
- how to uncover ideas that are worth pursuing
- knowing what methods are available to uncover product concepts
- selecting the right tools to test ideas
- pushing ideas through bureaucratic barriers
and some that are discussed less frequently but are even more influential…
- what if the product concept is a flop – what will people think of me
- being immobilized by indecision or paralyzed by over-analysis
The Managed Front End activities generate those “Eureka” moments that result in viable product concepts. Rest assured, there is a method to the madness. People who are successful at MFE work establish processes and structures to deliver concrete results from within their creative environment. You may be more familiar with the term “fuzzy front end” but this is misleading from what actually occurs. Instead, product innovators manage uncertainties in the front end as they uncover what customers need and how to create value for them. In the Manged Front End training, you will learn…
- Barriers keeping you from being a successful innovator
- Techniques to identify the innovation strategy you should be using
- How to align organization strategy with innovation strategy
- The influence of culture and how to leverage it to support innovation
- Numerous tools for managing change
- Seven (7) innovation frameworks for uncovering ideas and how to select the right one for your organization
- Numerous ideation tools – techniques for generating ideas
- What Voice of the Customer research methods really are and how to use them
- Screening techniques to identify product concepts that are most promising
- Methods for evaluating the financial feasibility of product concepts
- Testing techniques to assess the marketability of the product concept
- How to create a reasoned justification for executives when a concept should be developed and made real.
and more.
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The primary responsibilities for an organization are product management and innovation. They deliver value to customers. They're also exciting responsibilities for those properly equipped. That is my job - equipping product managers and innovators. 