CIL Module 8 Suggested Reading
Return to Module 8
Download the complete reading list here. Below are the suggested readings for this module. They are not required, but recommended for a deeper understanding.
|
Book or Article |
Chapter or Section |
| Winning at New Products | Chapter 10: Development, Testing, and Launch |
| New Products Management | Chapter 15: Product Use Testing Chapter 18: Market Testing |
The primary responsibilities for an organization are product management and innovation. They deliver value to customers. They're also exciting responsibilities for those properly equipped. That is my job - equipping product managers and innovators. 