CIL Module 7 Suggested Reading
Download the complete reading list here. Below are the suggested readings for this module. They are not required, but recommended for a deeper understanding.
Book or Article
Chapter or Section
|Winning at New Products||Chapter 8: Picking the Winners—Investing in the Right Projects|
|New Products Management||Chapter 13: Design|
|Winning at Innovation: The A-to-F Model||Chapter 6: Developers|