CIL Module 7 Suggested Reading
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Download the complete reading list here. Below are the suggested readings for this module. They are not required, but recommended for a deeper understanding.
|
Book or Article |
Chapter or Section |
| Winning at New Products | Chapter 8: Picking the Winners—Investing in the Right Projects |
| New Products Management | Chapter 13: Design |
| Winning at Innovation: The A-to-F Model | Chapter 6: Developers |
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