CIL Module 5 Suggested Reading
Return to Module 5
Download the complete reading list here. Below are the suggested readings for this module. They are not required, but recommended for a deeper understanding.
|
Book or Article |
Chapter or Section |
| New Products Management | Chapter 2: New Product Process Chapter 8: The Concept Evaluation System Chapter 9: Concept Testing Chapter 10: The Full Screen |
Return to Module 5
