CIL Module 5 Suggested Reading
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Download the complete reading list here. Below are the suggested readings for this module. They are not required, but recommended for a deeper understanding.
|
Book or Article |
Chapter or Section |
| New Products Management | Chapter 2: New Product Process Chapter 8: The Concept Evaluation System Chapter 9: Concept Testing Chapter 10: The Full Screen |
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The primary responsibilities for an organization are product management and innovation. They deliver value to customers. They're also exciting responsibilities for those properly equipped. That is my job - equipping product managers and innovators. 