CIL Module 3 Suggested Reading
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Download the complete reading list here. Below are the suggested readings for this module. They are not required, but recommended for a deeper understanding.
|
Book or Article |
Chapter or Section |
| Winning at New Products | Chapter 6: Discovery—The Quest for Breakthrough Ideas |
| Winning at Innovation: The A-to-F Model | Chapter 2: Overall Picture of the A-to-F Model |
| New Products Management | Chapter 3: Opportunity Identification and Selection Chapter 4: Preparation and Alternatives Chapter 5: Problem-Based Ideation – Finding and Solving Customers’ Problems |
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The primary responsibilities for an organization are product management and innovation. They deliver value to customers. They're also exciting responsibilities for those properly equipped. That is my job - equipping product managers and innovators. 