CIL Module 2 Suggested Reading
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Download the complete reading list here. Below are the suggested readings for this module. They are not required, but recommended for a deeper understanding.
|
Book or Article |
Chapter or Section |
| Why culture is key: The 2011 global innovation 1000. | Available from http://www.booz.com/global/home/ what_we_think/innovation_1000_2011 |
| Winning at New Products | Chapter 2: Why New Products Win Chapter 3: Drivers of Success—Why the Best Innovators Excel |
| Winning at Innovation: The A-to-F Model | Chapter 10: Planning Innovation Chapter 12: How to Foster a Creative Culture |
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The primary responsibilities for an organization are product management and innovation. They deliver value to customers. They're also exciting responsibilities for those properly equipped. That is my job - equipping product managers and innovators. 