Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes.
How product managers creatively say NO without being confrontational. In this interview with Erin Essex, she shares why product managers can’t always say yes to requests and how to respond with “no” in ways that educate stakeholders on the product’s objectives.
Hear the interview at http://www.thisisproductmanagement.com/episodes/creatively-saying-no-is-product-management
4 tips for how product managers can build shared understanding among a team. (1) Context is always changing, (2) direction vs. destination, (3) context is a moving target, and (4) mapping context. Read or watch to learn about each at https://www.productplan.com/build-shared-understanding/
Modeling the ROI picture for mobile products. Good product management practices start with a clear understanding of the associated assumptions for ROI before product development begins. Mobile digital products are no different, but creating the ROI model can be a little more tricky. Learn how to do it here http://www.business2community.com/strategy/model-mobile-roi-01706351
You have product management but you also need product marketing – learn why it is important. We know marketing, in the big picture, starts before there is a product. This is where product management shines by identifying product concepts that leave to value-creating products. The role of product marketing is less understood but is very important. Read about at http://www.business2community.com/b2b-marketing/product-marketing-important-01705750
5 tips for creating a successful product. (1) Test the waters, (2) Get feedback early, (3) Design is critical, (4) Pricing has to be right, and (5) Protect your product. Read more at http://tech.co/roadmap-effective-product-development-2016-11
ProductSF2016 featured founders and company-builders sharing their insights for creating better products. Check out this valuable resource of session recordings, including presentations and discussions by Ried Hoffman (Linkedin co-founder), Ben Silbermann (Pinterest co-founder), Nir Eyal (author of Hooked), and many more. Find it at https://news.greylock.com/productsf-2016-b753fa9159b8
The primary responsibilities for an organization are product management and innovation. They deliver value to customers. They're also exciting responsibilities for those properly equipped. That is my job - equipping product managers and innovators. 