Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes.

Use Reddit to conduct market research — a step-by-step guide. The title says it all. Read how at https://blog.hootsuite.com/reddit-market-research/

McKinsey is writing about product managers and sharing why product management is the new path to CEO. McKinsey writes for large enterprises and offers services to improve operations and create value. Their new work on product management underscores how important the discipline is. Read more at http://www.mckinsey.com/industries/high-tech/our-insights/product-managers-for-the-digital-world

Product marketing begins with understanding the customer, not with marketing communications. While product marketers do announce a product to customers, they’re more valuable as a true partner to product management. Read this perspective at https://blog.intercom.com/how-product-marketing-helps-build-product/ 

Structure your product team around individual and shared responsibilities. A product team can have many roles and those roles will have overlapping responsibilities.  This short post shares resources for structuring a team based on its purpose… http://productcollective.com/product-roles-structuring-your-team-around-individual-and-shared-responsibilities/

Empower and motivate product management work by focusing on the strategic goals of B2B customers. This makes sense — help your customers achieve their strategic goals and they will be even better and more loyal customers for you. Doing so will also create a powerful culture. Get inspired at https://www.proficientz.com/customer-value/

Do personas limit product innovation? You be the judge — read this https://medium.muz.li/why-personas-harm-innovation-and-what-to-do-next-303322f8752a

5 steps for becoming an IoT product manager. IoT opportunities exist across many industries. If you want to play with these technologies as a product manager, read this post… https://iloveproduct.com/five-essential-steps-for-getting-into-iot-product-management-mindtheproduct/

An app to help product managers (and anyone) improve their public speaking. Think Toastmasters on your smartphone. The app gives you speaking challenges and rates your responses along with specifics to work on. Check out http://www.smithsonianmag.com/innovation/app-make-you-better-public-speaker-180963384/

4 lessons from science for why most people in organizations resist innovation. Learn about (1) threat-detection mode, (2) passive resistance, (3) complacency, and (4) obedience to authority. Read about each at https://www.forbes.com/sites/tomaspremuzic/2017/05/23/how-to-work-with-innovation-killers/2/