Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes.
Product-market fit case studies.
Product-market fit is about finding an area where value is created for a group of customers – a market. It is like dating in the sense that it takes a bit of time and effort to see if the fit is right. While this article is helpful, you might want to check it out just for the memes… https://www.novatise.com/a-case-study-about-product-market-fit-lessons-from-juicero/
Brand innovation tracker update – which brands are at the top and which are at the bottom.
Amazon continues to score at the top of the innovation brand index, followed by Airbnb, Apple, and IKEA. United Airlines, Jeep, and Nine West are not doing so well. It’s a useful index and can be found at https://www.psfk.com/2018/06/brand-innovation-tracker-results-june.html
How to make innovation programs delivery something useful.
Innovation in large organizations looks nothing like startups. Instead, understanding innovation in large organizations requires examining the innovation stack – (1) Individual Innovation, (2) Innovation Tools and Activities, (3) Team-based Innovation and (4) Operational Innovation. Get the details at https://medium.com/@sgblank/the-innovation-stack-how-to-make-innovation-programs-deliver-more-than-coffee-cups-7879c162b46d
Companies need an innovation culture, not a team.
What’s the problem with an innovation team? It means they are the ones that innovate, not the entire organization. Leaders need innovation across the organization, not just in a team for special projects. Here are five tips for creating a desirable innovation culture… https://www.entrepreneur.com/article/313851
New Podcast Episode for Product Managers & Innovators: The specific steps for finding product-market fit – with Dan Olsen
Weekly interviews to increase your confidence, influence, and success. Avoid failures and create products customers love. Interviews for Product Managers and Innovators.
The primary responsibilities for an organization are product management and innovation. They deliver value to customers. They're also exciting responsibilities for those properly equipped. That is my job - equipping product managers and innovators. 