Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes.

8 myths that inhibit innovation in the organization. “You probably know more of these myths, but the message here is that initial innovation is critical to every startup, and continuous innovation is critical to the survival of every business. The market and your competitors never stand still, so every moment your business stands still, it is losing ground.” Read more at Forbes http://www.forbes.com/sites/martinzwilling/2015/11/24/8-myths-that-can-inhibit-innovation-in-your-business/

Scrum is working at Apple and security company Ixia for product development. “As an old process guy at IBM I was fascinated about what appeared to be a far better approach to product creation.  What makes it better is the entire development unit works together as a team and the product owner has the role of proxy for the customer, something that I saw Steve Jobs do at Apple to great success.” Read more at CIO http://www.cio.com/article/3007383/methodology-frameworks/how-ixia-and-apple-prove-scrum-works.html

5 Steps for developing a market for a new product. (1) Learn from Patterns and Trends, (2) Revisit and Incorporate your Passion, (3) Context is Key, (4) Keep your Brand Simple, and (5) Advisory Focus Group. Read more at Forbes http://www.forbes.com/sites/susanreid/2015/11/20/how-to-build-a-market-that-doesnt-exist-2/

A look at Ikea’s new office space for their innovation lab. “It’s in the increasingly cool meatpacking district of Copenhagen, Denmark. Ikea concept innovation manager Göran Nilsson tells Tech Insider that it’s a place built to ‘explore wild ideas.’” Read more at Tech Insider http://www.techinsider.io/ikea-just-opened-an-innovation-lab-in-copenhagen-and-its-gorgeously-scandinavian-2015-11

3 surprising product lessons from the CEO of Airbnb. (1) You can launch the same product multiple times, (2) better to have 100 people love the product than have 1 million people like the product, and (3) don’t just design the app, design the whole experience. Read more at Product Charles http://productcharles.com/2015/11/20/3-surprising-product-lessons-learned-from-the-ceo-of-airbnb

The necessary elements of organizational innovation. “Innovation takes place when a person can see the realities before them clearly, without panic or stress. Old-fashioned command and control style management doesn’t work in the innovation arena.” Read more at Forbes http://www.forbes.com/sites/falgunidesai/2015/11/22/the-necessary-elements-of-corporate-innovation/

How confirmation bias impacts new product concepts. “Confirmation bias is the tendency for people to only seek out information that conforms to their pre-existing viewpoints, and subsequently ignore information that goes against them. You overweight the good news, and underweight the bad news.” Read more at Innovation in Practice http://www.innovationinpractice.com/innovation_in_practice/2015/11/yes-there-is-such-a-thing-as-an-ugly-baby.html

5 obstacles preventing your company from true innovation. “t’s all part of the push to customers, clients, and investors. In fact, the most recent State of Global Innovation report shows that 95 percent of respondents say they consider innovation a priority.” Read more at Social Media Week http://socialmediaweek.org/blog/2015/11/obstacles-preventing-company-innovation/

5 tips to become the innovator of your industry with infographic. “When you decide to step out from the crowd, you’ll find that many others will likely try to follow. Don’t worry about the competition. Instead, stay focused and control what you can control and do what you can do!” Read more at Digital Innovation World http://www.digitalinformationworld.com/2015/11/infographic-how-to-be-an-innovator-your-business-roadmap.html?m=1

The 3 Horizons for competing in the age of disruption. “The model explored by [Geoffrey] Moore is based on zones, and came to life in his work with Salesforce.com and Microsoft. With Salesforce, the model supported a focus on disruption (offense), and with Microsoft, it supported a posture against disruption (defense). The four zones as identified by the author are depicted in the visual below…” Read more at Frank Diana https://frankdiana.wordpress.com/2015/11/19/competing-in-the-age-of-disruption/

Mindshift for organizational transformation. “Businesses are struggling to keep the pace with rapid rate of change and disruption around. To keep up with the change, businesses try to diversify into newer areas, build products and services to cater to new market needs and innovate.” Read more at QAspire http://qaspire.com/2015/11/23/mindset-shifts-for-organizational-transformation/