This blog is all about making product developers, managers, and innovators more successful and their organizations successful with them. As I do each week, below is a roundup of articles around the web with insightful product development, management, and innovation practices, tips, and examples – and sometimes controversial ideas.

Around the Web

 

Innovation guidance from GE CMO. “We would add to Ms. Comstock’s praise of innovation that innovation is the best way to ensure consumer engagement, brand growth, and corporate profitability, and it can fall easily within the purview of the Marketing and Research Departments, if you know how.” Read more from Forbes http://www.forbes.com/sites/robertpassikoff/2014/07/09/innovation-when-the-art-of-the-possible-becomes-the-art-of-the-profitable/

Big Data and Product Management – an Interview. “We collect data in many different places. When we look into the future, one thing is clear – there will be data providers, there will be data aggregators, and there will be data analyzers.” Read more at http://blog.syncsort.com/2014/07/overlooked-aspects-big-data-product-management/#sthash.PbvIVbxm.dpuf

How to use Joint Development agreements with innovation partners. “As with timing of execution for an NDA, a JDA should be executed by the parties prior to the start of any development. The first reasons for doing so, and perhaps the most important, is the need for the parties to agree on ownership of future IP.” Read more from Inside Counsel http://www.insidecounsel.com/2014/07/08/protecting-innovation-while-fostering-collaboratio

What Steve Jobs taught Pixar cofounder about arguing with stubborn people. So that’s an interesting strategy: patience; an open mind; a willingness to be wrong; and a willingness to plow ahead when, after a fair effort, agreement didn’t happen. Read more from Business Insider http://www.businessinsider.com/how-to-argue-with-a-steve-jobs-type-2014-6#ixzz376N29HG5

How innovation is like happiness and delayed gratification. “And then it clicked. Innovation is lot like happiness. Neither the student nor the executive were willing to invest the necessary time, our most precious currency, to achieve the return that they genuinely sought – personal happiness and professional innovation.” Read more from the Huffington Post http://www.huffingtonpost.com/jeff-degraff/innovation-now-or-later_b_5564545.html

Innovation or social marketing? Domino’s crowdsources pizza design. “Rather than it just be a small team of marketers based in the head office here using various agencies to persuade consumers to why they should be buying Domino’s pizza, we now have a whole army of people selling their pizzas, engaging with Domino’s and spreading the word about the pizza they created.” Read more from CMO http://www.cmo.com.au/article/549347/domino_pizza_mogul_puts_product_creation_marketing_consumers_hands/

5 business practices that help make innovation repeatable and reliable. “In my work studying how consumer research can improve enterprises’ innovation processes and improve their chances of success, I’ve come across innovation management research that focuses on how companies can succeed by making their businesses innovation ready.” Read more from Forbes http://www.forbes.com/sites/marymeehan/2014/07/08/innovation-ready-the-5-traits-innovative-companies-share/

 

From this Blog – The Everyday Innovator™, official blog of Product Mastery Now

“It’s the Product-Market Fit, Stupid” – the Key to Sustainable Innovation: Product Development and Innovation Lesson from the News. “The idea is this: if your company and another company are working on innovations that address similar customer niches, the company with the best Product-Market Fit is much more likely to become the sustainable innovation.” Read more from my blog http://www.productmasterynow.com/blog/product-market-fit-stupid-key-sustainable-innovation-product-development-innovation-lesson-news/

 

 

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