Emotion and Intuition as Drivers of Innovation. “We should not reject rationality. But we need to know its limits and place in the creative process.” Read more at Fast Company… http://www.fastcocreate.com/3026599/industry-pov/innovation-youre-doing-it-wrong-how-to-put-intuition-and-ideas-before-tests-and.
When Smelling is Believing. “But researchers found that smellizing—imagining a smell—increased consumer desire to purchase and consume advertised food products.” Read more at Temple University… http://news.temple.edu/news/2014-02-21/smellizing.
4-Steps – Innovative Organizations have Learned How to Let Employees Run. “Your role is to provide guidance, direction, and establish goals, not sit on their shoulders telling them what to do every step of the way.” Read more at Forbes…http://www.forbes.com/sites/allbusiness/2014/02/25/if-you-want-more-productive-employees-learn-how-to-get-out-of-their-way/
Fast Company’s 2014 Most Innovative Companies. Google, Bloomberg Philanthropies, Xiaomi, Dropbox, Netflix, Airbnb, Nike, Zipdial, DonorsChoose, and others on the top-50 list. Read more at Fast Company… http://www.fastcompany.com/section/most-innovative-companies-2014
New Research on Communicating Innovation. “Despite the apparent importance of innovation, there is little evidence of companies taking the time and effort to develop a common language of innovation that cuts across the organization.” – Read more at Innovation Excellence… http://www.innovationexcellence.com/blog/2014/02/24/new-research-on-communicating-innovation/#sthash.X0DG521M.dpuf
6-Steps for Creating and Innovation Pilot Program. “Companies can reduce the risk of adopting new innovation methods by testing them first. A short, pilot program that addresses a specific product or service line helps you understand whether a new method is right for your company.” Read more at Industry Week… http://www.industryweek.com/product-development/how-run-innovation-pilot-program
Infographic: Visualizing 15 Years Of Acquisitions By Apple, Google, Yahoo, Amazon, And Facebook. “After watching the last generation of tech giants wither or stagnate, today’s juggernauts are relying on acquisitions to keep them young and relevant.” Read more at Tech Crunch… http://techcrunch.com/2014/02/25/the-age-of-acquisitions/