Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes.
25 cognitive biases and how product managers can use them to their advantage.
It’s important to recognize your own cognitive bias, especially when identifying new ideas and features for a product. The cognitive biases of others can also be leveraged for your gain. Here are 25 biases to consider… https://getvoip.com/blog/2018/01/29/cognitive-biases/
How product managers can use gamification for a better user experience.
Gamification takes something that exists and integrates it with game mechanics. A classic product example is loyalty programs that provide more benefits the more they are used, such as frequent flyer miles. The article and engaging (e.g., gamified) infographic provides many ideas… https://www.salesforce.com/hub/service/take-your-customer-experience-to-next-level-with-gamification/
Just for fun – 10 easy innovation explanations.
Sometimes framing and packaging is all you need to call something old new again. For example, is Growth Hacking just another name for Marketing or something new? Consider this and nine other newish innovations at https://thecooperreview.com/soylent-just-slimfast-guide-understanding-latest-tech-trends/
Innovation is more than just running experiments.
A lot of larger organizations are trying to operate as a startup. They’re putting Lean Startup practices into action and seeing mixed results. One of my favorite examples is GE Appliances who had mixed results for 5 years trying Lean Startup before they created a separate innovation lab that ran fast experiments in the form of getting new products to market in months instead of years. Sure, innovation involves experiments, but the experiments must lead to something meaningful. Read more at https://www.forbes.com/sites/tendayiviki/2018/02/11/innovation-is-about-making-progress-not-running-experiments/#71d47b9860fb