Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes.

Agile, Kanban & Scrum for product management in different contexts.

Consumer goods, SaaS, enterprise products and others have different product and project management needs. This article describes a few differences and provides a brief introduction to agile-oriented product development… https://www.cmswire.com/digital-experience/agile-scrum-kanban-oh-my-which-product-management-process-is-right-for-you/

8 brand management principles successful product managers should know.

(1) Know Who Your Brand Is. (2) Differentiate Yourself. (3) Define Your Consumer Base. (4) Shape Your Brand. (5) Keep It Consistent. (6) Be Flexible. (7) Gauge Response. (8) Keep Track of Your Competition. Details at http://www.vyasinfotech.com/2018/04/8-major-principles-of-brand-management.html

How product managers can integrate product experience management into their work.

While the article is lacking detail, I included it as a reminder that product managers have an objective – create products that customers’ love. Part of “loving” a product is the customer experience and this should be designed just as the actual product is. See more at http://blog.saleslayer.com/what-is-product-experience-manager

Makerspaces, incubators, accelerators, and co-working spaces – oh my – for innovation.

Established organizations and startups have a growing number of options to incorporate innovation into their work. A favorite example of mine is GE Appliances innovation lab, First Build. Using open makerspaces and the like can be a source of innovation. More at https://yourstory.com/2018/04/innovation-ecosystems-rise/

An example of startups helping large organizations innovate – a PepsiCo case study in 4 steps.

PepsiCo has created a framework for innovation that involves startups using four steps. (1) Create Alignment and Agree on Objectives. (2) Ready Internal Infrastructure and Platforms. (3) Build a Blueprint. (4) Lean All The Way In. Read about each at https://news.sap.com/how-startups-power-pepsicos-innovation-strategy/

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New Podcast Episode for Product Managers & Innovators: How any organization can leverage Design Thinking to produce change-with Thomas Lockwood & Edgar Papke

Weekly interviews to increase your confidence, influence, and success. Avoid failures and create products customers love. Interviews for Product Managers and Innovators.

 

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