Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes.

 

Are you avoiding all 8 of these product management mistakes? Rich Mironov shares mistakes he sees first-time product managers make, which are also mistakes I have seen some not-so-first-time product mangers make. Check out the list to see if you are making any of these mistakes and how to correct them: http://www.mironov.com/8mistakes/

6 tips for getting buy-in on your product roadmap. (1) Have goals. (2) Remember that your colleagues are also your customers. (3) Help stakeholders get into your frame of mind. (4) Involve knowledgeable team members along the way. (5) Use Roadmap Dates Wisely. (6) Hold Yourself Accountable. Read the details at https://community.uservoice.com/blog/how-i-get-buy-in-on-my-product-roadmap/

Partners will help you lead innovation – video interview. Steve Case, co-founder for AOL, discusses how companies can innovate on a budget and the importance of using partners. He uses Kodak as an example of a company who did not respond to trends impacting their industry. Watch the short interview clip at http://www.wsj.com/articles/steve-case-says-innovation-is-all-about-partners-1464832925

Product management vs brand management – the similarities and the differences. Product management is about creating successful products that customers love and buy, while brand management is about sustaining the success of a product. Read about these highly related roles at https://www.educba.com/product-management-vs-brand-management/

Want to get hired as a product manager at a startup? Read this. Startups are embracing product management at a faster rate and adding product managers to their teams sooner. This article was written from the perspective of hiring a product manager for a startup but you can use it to learn how to get hired: http://www.forbes.com/sites/falonfatemi/2016/06/01/how-to-hire-a-stellar-product-manager-for-your-startup

How large companies can innovate – lessons from Google. (1) A fierce commitment to research. (2) Innovating from the bottom up. (3) An internal incubator. (4) Innovating the core. (5) A tight feedback loop.  Read about each at https://hbr.org/2016/06/want-to-do-corporate-innovation-right-go-inside-google-brain

Innovation lessons from Formula One. Incremental innovation is the norm for many organizations, not radical innovation, and rightly so. Pushing too far outside your boundaries of experience more often ends in disaster then success. This is what Formula One race car designers now. Read more at http://www.fastcompany.com/3060309/how-to-be-a-success-at-everything/unexpected-lessons-about-innovation-from-formula-one-teams