Note:  this is one post of a five part series created in real-time during Rocky Mountain PCamp.

One teams experience….

After reviewing the product needs, the team identified three key areas needing improvement: disposal capability, procedural compliance, and directions for use.

They spread the components of the existing product across a table and began demonstrating concepts to each other. Other team members jumped in to refine and improve a concept or consider something new.

Soon the team decided that key needs could be addressed by improving the packaging to have added utility. This focused concept development and led to a prototype to create. With only 15 minutes to go, the team brainstormed marketing — an improved name, pricing, selling strategy, and most importantly, how to present their work back to everyone at the smack down (they want to win!). A key discussion topic involved who was buying, why, and how they would view ROI compared to other products.

The team of four divided into pairs. One pair chose a name and worked on the marketing presentation. The other pair broke out tape, scissors, and anything else they could use to cannibalize the current product and create a prototype.

45 minutes in all–product development at warp speed.