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By Chad McAllister

4 People: From Concept to Prototype and Presentation

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Note:  this is one post of a five part series created in real-time during Rocky Mountain PCamp.

One teams experience….

After reviewing the product needs, the team identified three key areas needing improvement: disposal capability, procedural compliance, and directions for use.

They spread the components of the existing product across a table and began demonstrating concepts to each other. Other team members jumped in to refine and improve a concept or consider something new.

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Soon the team decided that key needs could be addressed by improving the packaging to have added utility. This focused concept development and led to a prototype to create. With only 15 minutes to go, the team brainstormed marketing — an improved name, pricing, selling strategy, and most importantly, how to present their work back to everyone at the smack down (they want to win!). A key discussion topic involved who was buying, why, and how they would view ROI compared to other products.

The team of four divided into pairs. One pair chose a name and worked on the marketing presentation. The other pair broke out tape, scissors, and anything else they could use to cannibalize the current product and create a prototype.

45 minutes in all–product development at warp speed.

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Filed Under: Concepts

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We help product managers become product masters - influential drivers of product strategy - so they can consistently create products customers love without getting overwhelmed putting out fires. Learn about it in the Product Mastery Roadmap.

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Chad McAllister - Product Management and Innovation TrainingThe primary responsibilities for an organization are product management and innovation. They deliver value to customers. They're also exciting responsibilities for those properly equipped. That is my job - equipping product managers and innovators.
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