Helping product managers become product masters.
Skills for product managers to deeply understand customers' problems and goals Today we are talking about how to understand what provides value to customers by giving them what they need to solve a problem or complete a task. Clayton Christensen described this as the job to be done. It is a topic our guest, David …
Learn what sets successful product management teams apart Today we are talking about a recent study that gives us insights into what's going on in product management and product management teams. For several years, our guest has conducted the Study of Product Team Performance. The one for this year was rather …
[Read more...] about 344: State of product management performance in 2021 – with Greg Geracie
Tips for product managers to communicate so people remember We are about to have an important discussion on how to communicate in a way that makes people remember what is important. That is communicating to influence others and build networks to help you accomplish your product objectives. Helping us do that is …
A tool to help product managers understand what features customers value Today we are talking about conjoint analysis, which is a tool you can use to make informed decisions about what customers value and what they will pay for. If you have to make decisions about what features to include in a new product or the …
[Read more...] about 342: Conjoint the correct way – with Patty Yanes
How product managers can use data to understand customers and create value Today we are talking about making better product decisions that create customer value using the data you already have. A PR person contacted me about a company that received the 2021 Products That Count award in the Operate category. The …
Pipeline, Process, and Practice for Product Managers This is the Product Mastery Now podcast. For seven years it was called The Everyday Innovator, but I recently changed the name to better reflect our mission, which is to help you become a Product Master, creating products customers love. A common question I am …
[Read more...] about 340: Lean product development – with Steve Stucky
How product managers can succeed in innovation leadership Welcome to the Product Mastery Now podcast. You may know it as The Everyday Innovator, but after seven years of interviews, I have changed the name to better reflect our mission, which is to help you become a Product Master, creating products customers …
[Read more...] about 339: Overcome the challenges innovation leaders have – with Scott Kirsner
A tool to help product managers accomplish more Product improvements and product innovation too frequently suffer from accomplishing less than we want. The urgent is often in the way of the important. If you want to get the important work done more of the time, you'll find OKRs (objectives and key results) helpful. …
How to align your organization and product management team with the voice of your customer In this discussion we address what it means to properly incorporate UX (user experience) into your product work. This is not merely making things look right. This is deeply understanding the user experience that creates greater …
How product managers can solve positioning, packaging, and pricing for their products Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. Our guest is Ajit Ghuman. He is the Head of Product Marketing at Narvar, an enterprise-grade customer …
[Read more...] about TEI 336: Pricing software products right – with Ajit Ghuman
The primary responsibilities for an organization are product management and innovation. They deliver value to customers. They're also exciting responsibilities for those properly equipped. That is my job - equipping product managers and innovators. 
