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Ash Maurya’s Lean Canvas Template and Instructions

Lean Canvas for Product Managers

The Lean Canvas is an action-oriented approach to understanding the most important aspects of your product concept. It creates the foundation for all other analysis.

 

It is a one-page business model that equally addresses the product and the market it serves by specifying nine critical elements:

  1. Customer problems – top 3
  2. Customer segments – target customers
  3. Value proposition – compelling differentiation
  4. Solution – top 3 features
  5. Channels – path to customers
  6. Revenue streams – revenue model
  7. Cost structure – customer acquisition, etc.
  8. Success metrics – activities to measure
  9. Unfair advantage – not easily copied

Get a Lean Canvas Template  and Ash’s instructions for using the Lean Canvas.

 

I’ll also tell you when other interviews with high quality guests for product managers, developers, and innovators are available.

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About Me

Chad McAllister, PhD - Product Management Guide

I'm Chad McAllister, the host of The Everyday Innovator™ podcast, author of Turning Ideas into Market-Winning Products, and founder of Product Mastery Now. I am aTop 40 Product Management Influencer and a Top 10 Innovation Blogger.

I help product managers become Product Masters. I have trained product managers at Microsoft, Kind Snacks, Level 3, Kohler, John Deere, J.D. Power, GHX, FedEx, Cummins, Compassion, Clorox, Cisco, Mastercard, SAIC, Thomson Reuters, Xerox, and many others.

Product Masters create more successful products, gain influence throughout their organizations, and accelerate their careers. See how, with the Product Mastery Roadmap.

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HOW WE HELP PRODUCT MANAGERS

We help product managers become product masters - influential drivers of product strategy - so they can consistently create products customers love without getting overwhelmed putting out fires. Learn about it in the Product Mastery Roadmap.

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Chad McAllister - Product Management and Innovation TrainingThe primary responsibilities for an organization are product management and innovation. They deliver value to customers. They're also exciting responsibilities for those properly equipped. That is my job - equipping product managers and innovators.
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